Reading comprehensionA Passage OneAAdidas-Salomon AG,the German athletic-apparel maker,reached an agreement Wednesday to purchase U.S.rival Reebok International Ltd.for $3.8 billion in a bid (企图) to boost its presence in North America and better

Reading comprehensionA Passage OneAAdidas-Salomon AG,the German athletic-apparel maker,reached an agreement Wednesday to purchase U.S.rival Reebok International Ltd.for $3.8 billion in a bid (企图) to boost its presence in North America and better
Reading comprehension
A Passage One
A
Adidas-Salomon AG,the German athletic-apparel maker,reached an
agreement Wednesday to purchase U.S.rival Reebok International Ltd.
for $3.8 billion in a bid (企图) to boost its presence in North America
and better compete with Nike Inc..
Adidas and Reebok are two of the world's best-known consumer brands,
but they’re in the shadow of Nike,the giant of the sports wear
industry.This deal is intended to help them take on Nike.
“This is a once-in-a-lifetime opportunity to combine two of the most
respected and well-known companies in the worldwide sporting goods
industry,” said Herbert Hainer,chairman and chief executive of
Adidas-Salomon.Reebok's top executive,Paul Fireman,said the
combination would mean that “we are able to offer an enhanced
portfolio （优化的投资组合） of global brands that truly addresses the
needs of today's and tomorrow's consumers.” Reebok will continue to
have a separate identity,retaining its name and its headquarters in
the U.S.state of Massachusetts.
The enlarged company will have a fifth of the all-important U.S.market
for sports shoes and clothes.The plan is to focus the two brands on
different segments of the market.The German arm,Adidas,will continue
its emphasis on goods for competitive sports while Reebok will be more
of a youth and consumer lifestyle brand.
Adidas pays a large number of very famous people including the
footballer David Beckham and the rap musician Missy Elliot to endorse
its products.Reebok has a different approach to marketing which makes
less use of big name sponsorship.
1.What does the underlined phrase "take on" in paragraph one mean?
A) become popular
B) begin to have a particular quality
C) become an opponent in a competition
D) to catch up with
2.Which of the following is correct according to the passage?
A) Adidas described the combination opportunity as the only one
and would never emerge again.I
B) Both Adidas and Reebok have been paying large amounts of money
to endorse their products.
C) The two brands will have the same identity after the
combination.
D) Reebok will focus on goods for competitive sports as well as
consumer lifestyle,
3.What is the effect of this purchase according to the passage?
A) The purchase will boost the company's presence in North
America.
B) Adidas will have a fifth of the all-important U.S.market
clothes.
C) Reebok will change a lot and move its headquarters from
America.
D) The brands of Adidas and Reebok will remain.I
4.The passage is probably taken from _______.
A) an advertisement B) a public speech
C) a newspaper of business and economy D) a press of sports
5.Which is the best title for this passage?
A) Adidas Is Going to Purchase Reebok
B) Adidas Is Taking on Nike
C) Big Purchase
D) Once-in-a-life-time Opportunity

Reading comprehensionA Passage OneAAdidas-Salomon AG,the German athletic-apparel maker,reached an agreement Wednesday to purchase U.S.rival Reebok International Ltd.for $3.8 billion in a bid (企图) to boost its presence in North America and better
阅读理解
一段一
一个
Adidas-Salomon银、德国athletic-apparel制造商,达成了
协议购买美国竞争对手锐步周三国际有限公司.
为38亿美元的竞标中(企图)来提高它的存在在北美
与耐克公司和更好地竞争.
阿迪达斯和锐步是两个世界最知名的消费品品牌,
但他们在耐克的影子,巨人的运动服
工业.这桩交易的目的是帮助他们对付耐克.
“这是一个不可多得的机会,可以结合两种最
受人尊敬和知名公司在世界范围内的体育用品
赫伯特说,“Hainer行业的主席兼首席执行官
Adidas-Salomon.锐步的高层主管,保罗说,这名消防队员
结合将意味着“我们能够提供一个增强的
(优化的投资组合)的投资组合的全球品牌的真正地址
今天的和明天的需要.“锐步球场的消费者将会继续
有一个单独的身份,并仍然保持着它的名字和总部设在
美国马萨诸塞州的.
公司将扩大其重要的美国市场的五分之一
参加体育运动的鞋子和衣服.这个计划是集中在两大品牌
不同的细分市场.德国的胳膊,阿迪达斯,还将继续下去
它强调商品竞技体育而锐步会越来越多
一个青年和消费者的生活方式品牌.
阿迪达斯支付大量的非常有名的人包括
足球运动员大卫·贝克汉姆和说唱音乐的音乐家蜜西艾略特认可
其产品.锐步都有不同的推销方法使
使用大的名字,更少的赞助.
1.什么是强调句“呈现”本条第一款所规定的意思吗?
一)成为了流行的
B)开始有一种特殊的质量
C)成为一个对手的竞争
D)来赶上
2.下列哪项是正确的按照这一段吗?
描述了一个阿迪达斯的组合的机会,因为唯一的一个
再次,从不会出现.我
阿迪达斯和B)两者的

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