英语翻译2．5 Reading A There are four levels for you to deal with in introducing a product.First is the feature． A feature is something the product is or has.That's the precise definition.Tire companies like Goodyear and Michelin are good exam

英语翻译2．5 Reading A There are four levels for you to deal with in introducing a product.First is the feature． A feature is something the product is or has.That's the precise definition.Tire companies like Goodyear and Michelin are good exam
英语翻译
2．5 Reading A
There are four levels for you to deal with in introducing a product.
First is the feature． A feature is something the product is or has.That's the precise definition.Tire companies like Goodyear and Michelin are good examples.A feature of a tire might be in a commercial．“It is steel belted.” Another feature might be,“It is double ply.”
The next level consists of an advantage,which is simply a feature or features that other products lack.So there might be many people who like steel belted or others who like double ply． But what if you are the only one with both?This factor of exclusivity really pulls people in to buy from you.
The third level is the benefit.What does the product do?Probably,if you have double ply and steel belt,you may have better braking power.You may be able to make turns quicker The car handles better.You are safer in rain or snow.So you put those benefits all together and form the third level.
Finally,you have to include ultimate benefits,which are better described as the benefit of the benefit.How many people remember the Michelin tire commercial where it opens up and there's a baby sitting in the middle of the tire?That is the ultimate benefit.“Buy my product and you won't kill your baby.” And I don't mean that as a joke.That's what they are saying.If they came out and said it that way it'd be crude and disgusting,but that's what they're saying．
In the business-to-business ( based on tire example) point of view,the real benefit is that it will save gas and get packages there on time.But as a fleet manager working for a guy who owns a company,the real benefit is my boss will be happy I'll look good to the boss.And the cliche line is：“You'll be the hero of your company.” That's not a good way to say it but that's the benefit of the benefit．

英语翻译2．5 Reading A There are four levels for you to deal with in introducing a product.First is the feature． A feature is something the product is or has.That's the precise definition.Tire companies like Goodyear and Michelin are good exam
读一
有四个水平为您处理引进一种产品.第一个是功能.一个特性是该产品或已.这是精确的定义.固特异轮胎公司像米其林就是很好的例子.轮胎的一个特征可能是一个商业”.它是钢束.“另外一个特性可能是,“这是双厚度.”下一个级别由一个优势,它是一个简单的功能或特性的其他产品缺乏.所以可能有许多人喜欢钢束或其他人喜欢双重厚度.但如果你是唯一一个有两个?这个因素排他性的真正吸引人们在向你方购买.第三个层次是受益.产品做什么呢?也许,如果你有双重的厚度和钢带,你可能有更好的制动能力.你也许能够更快地转向汽车处理好.你是更安全的以雨或雪.所以你把这些好处都在一起,形成第三个级别.最后,你必须包括终极的好处,能更好地描述为利益的利益.有多少人记得米其林轮胎商业,它打开了,有一个婴儿坐在中间的轮胎吗?这是最终的好处.“买我的产品和你不会杀死你的宝宝.“和我不意味着是一个玩笑.那是他们说的.如果他们说出来,这样它将原油和恶心,但那是他们在说什么.在企业对企业(基于轮胎的例子)的角度来看,真正的好处是它会节省汽油和获取到包那里.但作为一个车队经理工作的一个人拥有一家公司,真正的好处是我的老板会很高兴我老板会看上去气色不错.和陈词滥调线是:“你会成为英雄,你的公司.“这不是一个好办法说,但是这是利益的利益.

.........

读一
有四个水平为您处理引进一种产品。第一个是功能。一个特性是该产品或已。这是精确的定义。固特异轮胎公司像米其林就是很好的例子。轮胎的一个特征可能是一个商业”。它是钢束。“另外一个特性可能是,“这是双厚度。”下一个级别由一个优势,它是一个简单的功能或特性的其他产品缺乏。所以可能有许多人喜欢钢束或其他人喜欢双重厚度。但如果你是唯一一个有两个?这个因素排他性的真正吸引人们在向你方购...

全部展开

读一
有四个水平为您处理引进一种产品。第一个是功能。一个特性是该产品或已。这是精确的定义。固特异轮胎公司像米其林就是很好的例子。轮胎的一个特征可能是一个商业”。它是钢束。“另外一个特性可能是,“这是双厚度。”下一个级别由一个优势,它是一个简单的功能或特性的其他产品缺乏。所以可能有许多人喜欢钢束或其他人喜欢双重厚度。但如果你是唯一一个有两个?这个因素排他性的真正吸引人们在向你方购买。第三个层次是受益。产品做什么呢?也许,如果你有双重的厚度和钢带,你可能有更好的制动能力。你也许能够更快地转向汽车处理好。你是更安全的以雨或雪。所以你把这些好处都在一起,形成第三个级别。最后,你必须包括终极的好处,能更好地描述为利益的利益。有多少人记得米其林轮胎商业,它打开了,有一个婴儿坐在中间的轮胎吗?这是最终的好处。“买我的产品和你不会杀死你的宝宝。“和我不意味着是一个玩笑。那是他们说的。如果他们说出来,这样它将原油和恶心,但那是他们在说什么。在企业对企业(基于轮胎的例子)的角度来看,真正的好处是它会节省汽油和获取到包那里。但作为一个车队经理工作的一个人拥有一家公司,真正的好处是我的老板会很高兴我老板会看上去气色不错。和陈词滥调线是:“你会成为英雄,你的公司。“这不是一个好办法说,但是这是利益的利益。

收起