英语翻译A New Opportunity The brothers’ desire for success was strong,so they kept looking for better business opportunities.In 1937,they finally struck on something that worked.They opened a small drive-in restaurant in Pasadena,located just e

英语翻译A New Opportunity The brothers’ desire for success was strong,so they kept looking for better business opportunities.In 1937,they finally struck on something that worked.They opened a small drive-in restaurant in Pasadena,located just e
英语翻译
A New Opportunity
The brothers’ desire for success was strong,so they kept looking for better business opportunities.In 1937,they finally struck on something that worked.They opened a small drive-in restaurant in Pasadena,located just east of Glendale.People in Southern California had become very dependent on their cars,and the culture was changing to accommodate that,including its businesses.
The drive-in restaurant was a phenomenon that sprang up in the early thirties,and it was becoming very popular.Rather than being invited into a dining room to eat,customers would drive into a parking lot around a small restaurant,place their orders with carhops,and receive their food on trays right in their cars.The food was served on china plates complete with glassware and metal utensils.It was a timely idea in a society that was becoming faster paced and increasingly mobile.
Dick and Maurice’s tiny drive-in restaurant was a great success,and in 1940,they decided to move the operation to San Bernardino,a working-class boomtown fifty miles east of Los Angeles.They built a larger facility and expanded their menu from hot dogs,fries,and shakes to include barbecued beef and pork sandwiches,hamburgers,and other items.Their business exploded.Annual sales reached $200,000,and the brothers found themselves splitting $50,000 in profits every year—a sum that put them in the town’s financial elite.
In 1948,their intuition told them that times were changing,and they made modifications to their restaurant business.They eliminated the carhops and started serving only walk-up customers.And they also streamlined everything.They reduced their menu and focused on selling hamburgers.They eliminated plates,glassware,and metal utensils,switching to paper products instead.They reduced their costs and lowered the prices they charged customers.They also created what they called the Speedy Service System.Their kitchen became like an assembly line,where each employee focused on service with speed.The brothers’ goal was to fill each customer’s order in thirty seconds or less.And they succeeded.By the mid-1950s,annual revenue hit $350,000,and by then,Dick and Maurice split net profits of about $100,000 each year.
Who were these brothers?Back in those days,you could have found out by driving to their small restaurant on the corner of Fourteenth and E Streets in San Bernardino.On the front of the small octagonal building hung a neon sign that said simply MCDONALD’S HAMBURGERS.Dick and Maurice McDonald had hit the great American jackpot,and the rest,as they say,is history,right?Wrong.The McDonalds never went any farther because their weak leadership put a lid on their ability to succeed.

英语翻译A New Opportunity The brothers’ desire for success was strong,so they kept looking for better business opportunities.In 1937,they finally struck on something that worked.They opened a small drive-in restaurant in Pasadena,located just e
一个新的机会
兄弟的对～渴求成功是强壮的,如此他们继续找寻比较好的生意机会.在 1937 年,他们最后在工作的某物上打.他们在 Pasadena 中打开一家小的免下车餐馆餐厅,只是位于 Glendale 的东方.在南加州里面的人们已经变得非常依赖的在他们的汽车之上,而且文化正在变更适应那,包括它的生意.
免下车的餐厅是一种跳了起来的现象在那早的三十,而且它正在变成非常流行.不愿进入一间饭厅之内被邀请吃,客户会进入在一家小的餐厅周围的一座停车场之内开车,放置他们的命令 carhops ,而且在他们的汽车中接受盘子权利上的他们食物.食物被为～服务有玻璃器具类的磁器碟子和金属器具.它在一个正在变得比较快速的社会中是一个及时的主意踱步和逐渐地移动.
狄克和男人名极小的免下车餐馆餐厅是很棒的成功,而且在 1940 年,他们决定移动操作到 San Bernardino,洛杉矶东方的一劳动阶级新兴都市五十里.他们建造比较大的设备而且扩大了来自热狗的他们菜单 ,薯条,而且摇动包括烤肉牛肉和猪肉三明治,汉堡和其他的项目.他们的生意爆炸.年刊售卖到达 $200,000 ,而且兄弟发现了他们自己每年在利润中分离 $50,000 —把他们放在城镇的财政精华的总数.
在 1948 年,他们的直觉告诉他们次正在变更,而且他们制造了针对～的修正他们的餐厅生意.他们除去了 carhops 而且开始服务唯一的无电梯的公寓客户.而且他们也使了每件事物成流线型.他们减少了他们的菜单而且把重心集中在卖汉堡.他们除去了碟子,玻璃器具类和金属器具,转变改为用纸糊产品.他们减少了他们的费用而且降低了他们指控了客户的价格.他们也产生了他们所呼叫了快的服务系统的.他们的厨房变成起来像一个装配线一样,在每位职员用～把重心集中在服务速度的地方.兄弟的目标要在三十秒或比较少量中填充每个客户的次序.而且他们成功.在 1950 年代中之前,年刊收入碰撞 $350,000 ,而且到时候,狄克和男人名分离了约 $100,000 每年的网利润.
这些兄弟是谁?背面在当时,你可以有藉由开车去在 San Bernardino 中的第十四的角落和 E 街道上的他们小餐厅发现.在小的八边形的建筑物的前面上吊了一个只是麦当劳公司汉堡说的霓虹.狄克和男人名麦当劳已经 打很棒的美国累积奖金 ,和其馀者,当他们说的时候,是吗 错误的.因为他们的弱领导把一个盖子放在～上他们的能力成功 ,所以麦当劳从不更远的变任何.