英语翻译The 20-,30-,and 60-Second PlayletsAds in the form of 20- or 30-second playlets are almost a new art form.They are a popular art form born of the television age and the need to compress visual messages into very short,very expensive time s

英语翻译The 20-,30-,and 60-Second PlayletsAds in the form of 20- or 30-second playlets are almost a new art form.They are a popular art form born of the television age and the need to compress visual messages into very short,very expensive time s
英语翻译
The 20-,30-,and 60-Second Playlets
Ads in the form of 20- or 30-second playlets are almost a new art form.They are a popular art form born of the television age and the need to compress visual messages into very short,very expensive time slots.The style and tempo of these ads continues to evolve at a furious rate.The style of camera work,directing,and editing is quite specialized.Some companies produce nothing but TV commercials just as some directors spend their whole careers making these mini-movies.From their ranks have come a number of feature film directors such as Ridley Scott,Hugh Hudson,and Alan Parker.
Some TV commercials for national campaigns of major brands,based on millions of dollars worth of air time,have very high budgets.With bigger budgets than half-hour documentaries and budgets as big as a television half-hour episode,these productions are made on 35mm film with production crews that sometimes rival those for a feature film.The local market spot for a car dealer or furniture store,however,is often cheap,down and dirty.Clearly the national campaigns are developed by advertising agencies whose copywriters develop the ads in collaboration with creative directors,art directors,and account executives.The copywriter is not a full range scriptwriter and also usually has to write print media ads.Although this book primarily serves the interests of scriptwriters,the visual thinking that underlies billboards and transport ads relates to both copywriting and scriptwriting.

英语翻译The 20-,30-,and 60-Second PlayletsAds in the form of 20- or 30-second playlets are almost a new art form.They are a popular art form born of the television age and the need to compress visual messages into very short,very expensive time s
20,30和60秒的小短剧（视频段）
20秒,30秒到60秒的广告视频段近乎于一种新的文学形式.这种体裁的视频段应电视年代而流行起来,需要压缩视觉信息于很小的且很昂贵的是时间段中.其形式和节奏正以前所未有的速度产生进化.这种广告（视频段）的摄影,编排及剪辑都十分专业化.一些公司只制作该类型的电视广告正如某些导演穷其一生来制作小电影一样.按层次分,制作这种形式的短片已经催成一批有水准的正规导演,如Ridley Scott,Hugh Hudson,以及Alan Parker等等.
一些在动辄百万的全国性品牌竞争时间段的电视广告其预算也相当高.那些预算超过半小时相当于半小时电视剧的纪录片类型的短剧是由35mm镜头和工作人员制作来为将要上映的大片做竞争而准备的.当地宣传一些汽车经销商或家具店的广告通常制作低廉,水平较低且杂乱无章.显然那些与有创新性的导演,艺术导演和业务代表合作的广告代理商促进了全国性的竞争水平.
广告文字撰写人并不是全能的编剧,他们通常编导一些平面广告.虽然这本书主要针对编剧而写,但作为广告牌及车载广告基础的视觉思维对写作及编导都有一定程度的帮助.

的20 - 30 - 60秒Playlets,
广告的形式在20 - 30秒playlets或几乎是一种新的艺术形式。他们是一个受欢迎的艺术形式的电视时代出生的需要和压缩的视觉信息进入非常短,非常昂贵的时段。的风格和节奏,这些广告的持续发展在狂暴速度。相机工作的风格,指导,和编辑是相当专业。一些公司生产除了电视广告就像一些董事会成员中度过他们的整个事业做出这些mini-movies。从他们...

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的20 - 30 - 60秒Playlets,
广告的形式在20 - 30秒playlets或几乎是一种新的艺术形式。他们是一个受欢迎的艺术形式的电视时代出生的需要和压缩的视觉信息进入非常短,非常昂贵的时段。的风格和节奏,这些广告的持续发展在狂暴速度。相机工作的风格,指导,和编辑是相当专业。一些公司生产除了电视广告就像一些董事会成员中度过他们的整个事业做出这些mini-movies。从他们的队伍已经来了一个数字电影导演的特征等,休·哈德森,雷利史考特和阿兰·帕克。
一些电视广告的主要品牌为国家的战役,基于价值数百万美元的空气,有很高的预算。与其它大预算比半小时的纪录片和预算大如电视半小时的小插曲,这些产品都是在35毫米电影与生产的宇航员们有时对手的长篇电影。本地市场的斑点为一名汽车经销商或家具店里,然而,经常是便宜,一些脏活累活。显然全国运动是由广告公司的广告文编写人发展在协作与创造性的董事,艺术导演,帐号行政官。这个广告文编写人不是全方位的编剧,而且通常必须写印刷媒体广告。虽然这本书主要利益的编导、视觉思维,是关系到广告看板以及运输广告和戏剧既版权问题。

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