英语翻译4) The company must make its goods and services available conveniently anddependably．Customers want to do business with companies that make itconvenient and hassle．free to do business with them．Standard goods must bereadily availabl

英语翻译4) The company must make its goods and services available conveniently anddependably．Customers want to do business with companies that make itconvenient and hassle．free to do business with them．Standard goods must bereadily availabl
英语翻译
4) The company must make its goods and services available conveniently and
dependably．Customers want to do business with companies that make it
convenient and hassle．free to do business with them．Standard goods must be
readily available at locations that are convenient for the customer．Services and
custom goods must be offered within acceptable and competitive lead times,and
the company must demonstrate trustworthiness in meeting the customers’
expectations for quality and delivery．Much of the quality and value of a
company’s goods and services are determined after the customer’s decision to
purchase them．A customer wants to deal with a company it can trust to provide
service before,during,and after the sale．(Some companies offer extensive
warranties and money．back guarantees to help support customer confidence．)
Some companies find it advantageous to offer training,repair parts and services,
toll—free telephone lines to rapidly respond to customer inquiries,and other
services to add additional value for customers．
Customers often evaluate companies in regard to the performance characteristics
mentioned above,and possibly others．The operations function plays a major role in
helping a company achieve high performance in all of these characteristics so the
company’s goods and services would bc perceived by customers as having a high value
ratio．Since the operations function produces the goods or services,it has a major impact
on the level of quality and can increase the numerator of the value ratio．The operations
function often has a great effect on costs．since in many companies it uses the greatest
portion of the company’s resources.Thus．it can also affect the denominator of thc value
ratio．Operations can also greatly affect the availability of goods and se rvices and the
dependability with which they arc provided．Additionally,operations affects the
flexibility of a company to make changes in the types and amount of products it provides
and to respond quickly to customer demand．

英语翻译4) The company must make its goods and services available conveniently anddependably．Customers want to do business with companies that make itconvenient and hassle．free to do business with them．Standard goods must bereadily availabl
4）公司必须提供方便可靠的产品和服务.客户希望与能提供便节和烦恼无忧的业务的公司做生意.标准的货物必须随时在对客户便利的地点准备停当.技术服务和定制产品必须在可接受和有竞争的时间内交货,且公司必须证实其满足客户对质量和交付的要求的可信度.
公司的产品和服务的质量和价值大部分是在客户决定购买后确定的.客户要和一个在售前,销售期间,和售后都能提供值得信赖的公司打交道.（一些公司提供广泛的保证和退费担保,以赢得客户的信心.）有些公司发现提供培训,维修部件和服务,免费电话线,有利于迅速响应客户查询和能为客户增加附加价值的服务.
客户往往根据公司在上述各方面可能还有其他的方面的表现来评价公司.
在帮助公司在这些特征领域取得优秀业绩方面,营运部门起着重要的作用,它能使客户感受到公司的产品和服务具有很高的信价比.因为营运部门制造产品或提供服务,它对质量水平具有重要的影响,并可以增的分子.营运部门常常会极大地影响成本.因为在许多公司,它占用最大部分的公司资源.因此,它也可以影响信价比的分母.
营运也极大地影响到是否有可提供,以及产品和服务的可靠性.此外,营运也影响一间公司能否变化产品种类和数量以便迅速回应客户的需求的灵活性.