英语翻译Used in a strategic analysis,this model can help promotion managers to better understand their customers.However,it is a bit simplistic in that it assumes consumers either are or are not deal prone.In reality,the dichotomy isn't nearly th

英语翻译Used in a strategic analysis,this model can help promotion managers to better understand their customers.However,it is a bit simplistic in that it assumes consumers either are or are not deal prone.In reality,the dichotomy isn't nearly th
英语翻译
Used in a strategic analysis,this model can help promotion managers to better understand their customers.However,it is a bit simplistic in that it assumes consumers either are or are not deal prone.In reality,the dichotomy isn't nearly that complete.Almost all consumers are sometimes influenced by some kind of sales promotion.For instance,a woman who believes that clipping coupons is a waste of time may still purchase a product because of an on-package price reduction or a sweepstakes,and even the most ardent coupon clipper may sometimes buy an attractive product at a high price without a coupon.
Therefore,for the purposes of this book,consumers will be categorized by their typical buying behaviors in the categoty being examined and by what appears to be causing those behaviors.It then will be possible to chaoose appropriate promotional techniques to match the specific goals for th brand.
Based on their purchasing behaviors,consumers will be divided into five categories:loyal users of a brand,competitive loyals,switchers,price buyers,and nonusers of the category.
Loyal users are people who buy a particular brandon a more or less consistent basis.(The term loyal user has actually become a stick with just one brand.For instance,in some categories,such as toilet tissur,even the most loyal users may buy a particular brand only 60 percent of the time or less.For the purposes of this book,therefore,we will assume that a loyal user is someone who usually,but not necessarily always,buys a particular brand.)
When addressing a company's own loyals,the goal is not to change behavior but to reinforce it,thereby preventing defection and/or increasing current customers'consumption of the brand.

英语翻译Used in a strategic analysis,this model can help promotion managers to better understand their customers.However,it is a bit simplistic in that it assumes consumers either are or are not deal prone.In reality,the dichotomy isn't nearly th
用GOOGLE翻译了,发现不通,只好人力修改之
英文丢荒了,好吃力.55555555
高手别砍我,当复习了 -____-#
用于战略分析,这种模式可以帮助促销经理更好地了解顾客.然而,这确实有点过分简单,因它假想顾客有否成交倾向,而事实是:这种二分法并非完善的设想,几乎所有的顾客会时常被促销手法所影响.擧个例子来说,一个认为收集优惠劵是浪费时间的女人,仍然会因打包购买有减价或者有抽奖机会而定购某一产品,甚至最狂热的优惠劵收集者有时也会在并无优惠劵的情况下高价购买某一有吸引力的产品.
因此,按照本书的观点,消费者将被归类为现正调查的按他们的典型购买行为的一类和因某事影响而引发那些行为的另一类.因此选择适当的促销技术来配合品牌的细节目标是可行的.基于他们的采购行为,消费者将被分为五类:品牌忠诚使用者、竞争性忠诚者,游移不定者,价格买家、非产品使用者.
品牌忠诚使用者是忠诚购买某一特定品牌的人,他们多多少少都有某种相同的原因.(忠实用户实际上只使用某一品牌）.举个例子说,有些产品种类,例如卫浴产品,甚至最忠实的用户也只有60%的时间或者更少会购买某特定的品牌.按本书观点,因而我们将假定品牌忠诚客户为某些通常,但并非必要地总是购买某特定品牌的人).
当定位公司的忠实用户群时,目标并非去改变其行而是强化之,从而防止品牌背叛,以及促进增加的当前顾客的品牌消费行为.

用于战略分析,这种模式可以帮助他们更好地了解推广经理customers.however这是有点过分简单,因为它无论是或不是消费者承担prone.in对待现实,并非二分法几乎所有消费者,complete.almost有时受到某种销售promotion.for来说,女人认为是浪费时间裁剪券仍可购买的产品,因为一项对降价或包装落败,连最纯朴礼券帆船有时买高价产品没有吸引力礼券.因此,这本书的目的,消费者...

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用于战略分析,这种模式可以帮助他们更好地了解推广经理customers.however这是有点过分简单,因为它无论是或不是消费者承担prone.in对待现实,并非二分法几乎所有消费者,complete.almost有时受到某种销售promotion.for来说,女人认为是浪费时间裁剪券仍可购买的产品,因为一项对降价或包装落败,连最纯朴礼券帆船有时买高价产品没有吸引力礼券.因此,这本书的目的,消费者将其归类于典型购买行为治疗类宗正、原因,显然是造成这些behaviors.it然后就可chaoose适当推广技巧品牌次比赛的具体目标.基于他们的采购行为,消费者将分为五类:品牌忠诚使用者、竞争性忠诚,游移,价格买家、CAM的的类别.用户忠诚购买某一布兰登一人或多或少一致的基础. (名词忠实用户实际上成为棍子只有一个brand.for例如有些种类,例如厕所tissur,即使是最忠实的用户可购买某一品牌只有60%的时间或less.for本书,因此,我们将假定一个忠诚的人,通常是使用者,但不一定都买一个牌子). 在处理公司本身忠诚的目标是要改变行为,而不是强化它,从而防止跳槽和/或增加当前customers'consumption的品牌.

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于战略分析,这种模式可以帮助他们更好地了解推广经理customers.however这是有点过分简单,因为它无论是或不是消费者承担 prone.in对待现实,并非二分法几乎所有消费者,complete.almost有时受到某种销售promotion.for来说,女人认为是浪费时间裁剪券仍可购买的产品,因为一项对降价或包装落败,连最纯朴礼券帆船有时买高价产品没有吸引力礼券.因此,这本书的目的,消费者...

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于战略分析,这种模式可以帮助他们更好地了解推广经理customers.however这是有点过分简单,因为它无论是或不是消费者承担 prone.in对待现实,并非二分法几乎所有消费者,complete.almost有时受到某种销售promotion.for来说,女人认为是浪费时间裁剪券仍可购买的产品,因为一项对降价或包装落败,连最纯朴礼券帆船有时买高价产品没有吸引力礼券.因此,这本书的目的,消费者将其归类于典型购买行为治疗类宗正、原因,显然是造成这些behaviors.it然后就可chaoose适当推广技巧品牌次比赛的具体目标.基于他们的采购行为,消费者将分为五类:品牌忠诚使用者、竞争性忠诚,游移,价格买家、CAM的的类别.用户忠诚购买某一布兰登一人或多或少一致的基础. (名词忠实用户实际上成为棍子只有一个brand.for例如有些种类,例如厕所tissur,即使是最忠实的用户可购买某一品牌只有60%的时间或 less.for本书,因此,我们将假定一个忠诚的人,通常是使用者,但不一定都买一个牌子). 在处理公司本身忠诚的目标是要改变行为,而不是强化它,从而防止跳槽和/或增加当前customers'consumption的品牌.

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这么多啊