marketing两个定义的分别是什么?Marketing is a societal process by which individuals and groups obtain what they need and want through creating,offering,and exchanging products and services of value freely with others.Marketing is the process
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marketing两个定义的分别是什么?Marketing is a societal process by which individuals and groups obtain what they need and want through creating,offering,and exchanging products and services of value freely with others.Marketing is the process
marketing两个定义的分别是什么?
Marketing is a societal process by which individuals and groups obtain what they need and want through creating,offering,and exchanging products and services of value freely with others.
Marketing is the process of planning and executing the conception,pricing,promotion,and distribution of ideas,goods,and services to create exchanges that satisfy individual and organizational goals.
请问这两个定义的分别是什么呢?
marketing两个定义的分别是什么?Marketing is a societal process by which individuals and groups obtain what they need and want through creating,offering,and exchanging products and services of value freely with others.Marketing is the process
Marketing是一种个人或群体参与得社会行为,他们通过创造,提供,和交换产品和有价值的服务,自由的从其他人获取他们需要的和想要的.
Marketing是一个计划和执行：构思,定价,推销和观点商品服务分配来产生交换,以满足个人和组织的目标.
第一,我不学经济,不知道专业术语
第二,我英语学的不好
只能帮到这些了
在网上找到了
Philop Kotler指出,“市场营销是与市场有关的人类活动.市场营销意味着和市场打交道,为了满足人类需要和欲望,去实现潜在的交换”
Philop K otler于1984年对市场营销又下了定义：市场营销是指企业的这种职能,“认识目前未满足的需要和欲望,估量和确定需求量大小,选择和决定企业能最好地为其服务的目标市场,并决定适当的产品、劳务和计划(或方案),以便为目标市场服务”(《市场营销管理》序言) .
分别是从宏观和微观的角度阐述