英译中 求翻译 在线等 有追加In the present article, we offer some findings on the extentto which some of the regularities in patterns of grocerystore choice observed by Keng and Ehrenberg (1984) extendto another category of retail stores--

英译中 求翻译 在线等 有追加In the present article, we offer some findings on the extentto which some of the regularities in patterns of grocerystore choice observed by Keng and Ehrenberg (1984) extendto another category of retail stores--
英译中 求翻译 在线等 有追加
In the present article, we offer some findings on the extent
to which some of the regularities in patterns of grocery
store choice observed by Keng and Ehrenberg (1984) extend
to another category of retail stores--women's specialty
clothing stores. In their segmentation analysis of the
Chicago fashion market, Kopp, Eng, and Tigert (1989)
identified an apparel retail group called "Career-Women
Fashion Specialty Stores." This grouping of the fashion
market corresponds to the stores used in our study. In particular,
women's specialty clothing stores here are characterized
as being "upscale" with designer clothing for professional
and casual dressing. These stores tend to be smaller
than department stores, are independently owned and operated,
rely on establishing long-term relationships between
salesperson and client, and do not use discounting tactics.
In addition to exploring store choice tendencies, we also
suggest and apply a gain/loss analysis to explore the competitive
structure of the women's specialty clothing market.
Given that most customers can be expected to have a favorite
store but not be store loyal, gain/loss analysis among
competing stores is an advanced type of preference/
vulnerability analysis based on shopping behavior.
Kopp, Eng, and Tigert (1989) maintain that using competitor
analysis by retail store type allows for better understanding
of the retail environment. Their results indicate
that grouping competitors "produces a more managerially
useful view of the market, particularly for highly competitive
markets such as fashion retailing" (p. 496). Corstjens
and Doyle (1989) also call for active monitoring of the
competitive structure of retail markets in order to keep pace
with an often rapidly changing environment.
Gain/loss analysis as studied here may be more useful
than the store (or brand) loyalty and vulnerability analysis
proposed by Wind (1977). The basic vulnerability matrix
developed by Wind (1977, p. 314) is a 3 x 3 factorial of
behavior (buy at store X regularly, buy occasionally at store
X, and do not buy at store X) and attitude ("like" store X,
"indifferent" to store X, and "dislike" store X). Such an
analysis fails to identify the specific stores which pose the
greatest threat to a given store, store X, and which stores are
most vulnerable to store X's marketing strategy. Also,
learning patterns in customer shopping behavior among
competing stores is likely to be a more useful and accurate
research step to take before measuring customers' global
attitudes toward a given store.

英译中 求翻译 在线等 有追加In the present article, we offer some findings on the extentto which some of the regularities in patterns of grocerystore choice observed by Keng and Ehrenberg (1984) extendto another category of retail stores--
In the present article,we offer some findings on the extent
to which some of the regularities in patterns of grocery
store choice observed by Keng and Ehrenberg (1984) extend
to another category of retail stores--women's specialty
clothing stores.
在本文中,我们提供一些关于食品杂货店消费选择的模式规律.
这种模式是由Keng and Ehrenberg (1984)发现的,我们将范围
延伸到零售商店的其他种类----女装专卖店.
In their segmentation analysis of the
Chicago fashion market,Kopp,Eng,and Tigert (1989)
identified an apparel retail group called "Career-Women
Fashion Specialty Stores." This grouping of the fashion
market corresponds to the stores used in our study.
根据Kopp,Eng,and Tigert (1989)
他们对于芝加哥时尚市场细分的分析,把一个服装零售团体定义为“事业性女性时尚专卖店”.
这个时尚市场团体与本文提到的商店相对应.
In particular,women's specialty clothing stores here are characterized
as being "upscale" with designer clothing for professional
and casual dressing.These stores tend to be smaller
than department stores,are independently owned and operated,
rely on establishing long-term relationships between
salesperson and client,and do not use discounting tactics.
尤其是,女人专卖服饰店在这被赋予"质优价高"的特色：设计师所设计的职业套装和便服.
与百货商店相比,这些商店倾向于小型的、独立的、私有营业,依赖于建立长期的销售员和客户之间的关系,绝对不使用折扣策略.
In addition to exploring store choice tendencies,we also
suggest and apply a gain/loss analysis to explore the competitive
structure of the women's specialty clothing market.
Given that most customers can be expected to have a favorite
store but not be store loyal,gain/loss analysis among
competing stores is an advanced type of preference/
vulnerability analysis based on shopping behavior.
另一方面,探索商店选择倾向,我们建议并使用一种“盈利-亏损”的分析方式去探索
女装专卖市场的竞争性结构.
根据所得的信息,消费者都被期待有一个喜欢的商店,而不是一个商店的忠实客户.
处于竞争中的商店盈利与否是基于购物行为的一种高级消费偏好分析类型.
Kopp,Eng,and Tigert (1989) maintain that using competitor
analysis by retail store type allows for better understanding
of the retail environment.Their results indicate
that grouping competitors "produces a more managerially
useful view of the market,particularly for highly competitive
markets such as fashion retailing" (p.496).
Kopp,Eng,and Tigert (1989) 保持使用零售商店类型的竞争者分析,
促成更易接受的零售环境.他们的研究结果表示集团竞争者“产生一种更有组织性的有用的市场视角,尤其是时尚零售这样竞争强烈的市场.”（页码496）
Corstjens and Doyle (1989) also call for active monitoring of the
competitive structure of retail markets in order to keep pace
with an often rapidly changing environment.
为了与瞬息变化的(市场)环境保持统一步调,
Corstjens and Doyle (1989) 也号召积极活跃的掌控零售市场的竞争性结构.
Gain/loss analysis as studied here may be more useful
than the store (or brand) loyalty and vulnerability analysis
proposed by Wind (1977).The basic vulnerability matrix
developed by Wind (1977,p.314) is a 3 x 3 factorial of
behavior (buy at store X regularly,buy occasionally at store
X,and do not buy at store X) and attitude ("like" store X,
"indifferent" to store X,and "dislike" store X).
此处的“盈利-亏损”分析可能比Wind (1977) 提出的商店（或品牌）忠诚度和弱点分析更为有效.
由Wind (1977,页码314)发展的基本弱点模型是3*3的阶乘行为（经常在商店购买,有时在商店购买,不在商店购买）和态度（喜欢的商店,中性的商店,不喜欢的商店）.
Such an analysis fails to identify the specific stores which pose the
greatest threat to a given store,store X,and which stores are
most vulnerable to store X's marketing strategy.Also,
learning patterns in customer shopping behavior among
competing stores is likely to be a more useful and accurate
research step to take before measuring customers' global
attitudes toward a given store.
这样的分析不适用定义以下两类商店,一个是把最大的威胁定为已有的商店、商店X的专卖店,一个是最易受到行销策略攻击的商店 X's.同样的,衡量全球消费者对于已有商店的态度,学习在竞争商店中间的消费者购物行为 模式很有可能是采取的一种更有用、更准确的探索措施.