急求一篇关于可口可乐公司怎么管理运作的英文文章

急求一篇关于可口可乐公司怎么管理运作的英文文章
急求一篇关于可口可乐公司怎么管理运作的英文文章

急求一篇关于可口可乐公司怎么管理运作的英文文章
可口可乐公司从1886年创立以来,一直以其可口的碳酸饮料系列产品风靡全世界,历经117年长盛不衰.可口可乐公司不仅是一个品牌营造公司,更是一个人才培训和实践基地,是快速消费品行业的“黄埔军校”.它努力为员工创造一切条件,发挥员工的特长,培养员工的技能,挖掘员工的潜能,真正做到人尽其才.正是可口可乐公司培养的这些优秀人才成就了该品牌.因此可以说,是独特有效的人才战略使可口可乐公司创造了骄人业绩,成为了全球第一品牌公司.
可口可乐（中国）有限公司人才战略的一些成功经验和独到之处在于：人才本土化战略.
人才本土化理念对可口可乐公司的发展具有深远的意义,其理论精髓是：（1）在市场当地设立公司,所有员工都用当地人；（2）销售方针、人员培训由总公司统一负责.\x09
Coca Cola company from its inception in 1886,has always been known for its delicious carbonated beverage products popular all over the world,through 117 old fill do not decline.Coca Cola company is not only a brand to create a company,it is a talent training and practice base,is a fast moving consumer goods industry "Whampoa　 military academy".It is for the staff to create all conditions,give full play to their talent,training of staff skills,tap the potential of employees,truly give full scope to the talents.It is the Coca Cola company culture these talents to bring up the brand.It can be said,is a unique and effective talent strategy make the Coca Cola company has created a remarkable performance,become the first global brand company.Coca Cola (China) Co.,Ltd.talent strategy some successful experience and one's own knack in lies:localization strategy of talent.Localization of talents concept for the Coca Cola company's development has the profound significance,its theoretical essence is:( 1) in the market to establish local companies,all employees to use local people; ( 2) the sales approach,by the company responsible for the training of personnel." Let the whole world people drink coca cola coca cola",served as president of company of this sentence as a treasure.Want to let the whole world people drink Coca Cola,only talent,marketing localization,to make this heroic utterance become possible,into reality.Therefore,it is "by the local people"," training from the company responsible for" this principle,the Coca Cola ( China ) the company has achieved rapid development and remarkable achievements.Coca Cola (China) Co.,Ltd.personnel localization strategy is embodied in two aspects:In 1,the management localizationIn 2,the specific operation personnel localization" Every business has two values:the commercial value and social value,the two value is perfect,is the embodiment of enterprise leaders lofty ambitions." Can say,personnel localization strategy,let the Coca Cola company in China to other enterprises hope not double height.
“让全世界的人都喝可口可乐”,历任可口可乐公司总裁都把这句话视为珍宝.要想让全世界的人都喝可口可乐,只有人才、市场销售等本土化,才能让这句豪言壮语成为可能,变成现实.所以,正是“用当地人”、“培训由总公司统一负责”这样的原则,使可口可乐（中国）公司取得了迅猛而又卓著成效的发展.\x09
可口可乐（中国）有限公司人才本土化战略具体体现在两方面：\x09
1、管理人员本土化\x09
2、具体操作人员本土化\x09
“每一个企业均有两种价值：商业价值和社会价值,这两种价值是否完善,是企业领导人高远志向的体现.”可以说,人才本土化策略的实施,让可口可乐公司在中国达到了其它企业望之莫及的双重高度.