How To Promote Your Blog with a GiveawayWe’ve already established that doing a giveaway can be an excellent way to promote your blog. So now that you’ve decided to do a giveaway – and it’s been live for three hours with zero entries – what

How To Promote Your Blog with a GiveawayWe’ve already established that doing a giveaway can be an excellent way to promote your blog. So now that you’ve decided to do a giveaway – and it’s been live for three hours with zero entries – what
How To Promote Your Blog with a Giveaway
We’ve already established that doing a giveaway can be an excellent way to promote your blog. So now that you’ve decided to do a giveaway – and it’s been live for three hours with zero entries – what do you do? If your goal is to reach new readers you’ll need to promote the giveaway – especially if you don’t have an established reader base yet. Here are 6 tips for promoting your blog giveaway:
1. Give away something of value
This sounds like a given, but there are so many small hodgepodge giveaways out there already (personally, I love Etsy giveaways, but hardcore promotion of a $5 item isn’t going to earn you points with most people). A good rule of thumb is a $50 minimum value - if you’re planning to promote to a new audience. Plus, many blog giveaway promotion sites require the prize value to be $50 or greater.
2. Keep it simple!
Make sure the entry requirements scale with the giveaway’s value. For example, if you’re giving away a $50 gift card make the entry requirements quick & easy, like “leave a comment with the words ‘i heart cupcakes!’” Requiring six steps to enter is a quick way to see your incoming visitors bounce. Requiring just a comment and then allowing people to get “bonus points” by following you on Twitter, re-tweeting, friending on Facebook, and subscribing via RSS will create much more goodwill. In my experience, only 17% of the entrants did a bonus option.
3. Keep it short
I found that one week is a good time limit. If you let it drag on too long, your readers will stray, but if it’s too short you won’t get as much promotion and traffic out of your giveaway.
4. Leverage your network
Promote to your existing blog network (via Twitter, Facebook Pages, reminders at the bottom of new posts etc). When appropriate, share the giveaway with your personal network too. Don’t be pushy or repetitive,
5. Submit your giveaway to blogs
There are many blogs devoted to listing giveaways, but most of them are a waste of time. I submitted my giveaway to about 30 sweepstakes and giveaway websites, and only saw multiple entries from four sites, but overall those 4 sites generated 85% of my contest entries! (see chart) Another idea is to look for other bloggers in your niche who are doing giveaways and swap links — by mentioning each others’ giveaways. Remember, this needs to beneficial for both of you, so think about what would make you want to swap, if another blogger requested the same from you.
6. Expect attrition
Anytime you’re doing a giveaway, you’re going to get more traffic, followers, subscribers etc, but when the giveaway is over some of them are inevitably going to drop you like third period French. Fortunately, there will still be some entrants who saw enough value in your blog to stick around. The day my giveaway ended, I had 6x the RSS subscribers and followers on Twitter than what I had started with. Within a few days though, 10% of them unsubscribed/unfollowed
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How To Promote Your Blog with a GiveawayWe’ve already established that doing a giveaway can be an excellent way to promote your blog. So now that you’ve decided to do a giveaway – and it’s been live for three hours with zero entries – what
我们已经确定,做了让步是很好的方式,以促进您的博客.所以,现在您决定做了让步-这已经生活了3个小时零条目-你怎么办?如果您的目的是吸引新的读者,您需要促进赠品-特别是如果你没有一个既定的读者群还没有.
以下是6秘诀,促进您的博客赠品：
1 .赠送有价值的东西
这听起来像一个特定,但有许多小大杂烩赠品已经有（个人,我爱Etsy赠品,但铁杆促进500项目是不会为您赚取点大多数人） .一个好的经验法则是一个50美元的最低值-如果您计划,以促进一个新的受众.另外,
许多博客网站需要赠品促销的奖品价值为50美元或更高.
2 .保持简单!
确保入境要求规模与赠品的价值.例如,如果您赠送50美元的礼品卡的入学要求作出迅速和容易的,像“发表评论的话'我的心cupcakes !”要求六个步骤进入一个快速的方法来看到您的访客反弹.
仅需评论,然后让人们获得“积分”按照你的Twitter的,重新tweeting ,friending在Facebook ,并签署通过RSS将创造更大的善意.根据我的经验,只有17 ％的参赛者没有奖金的选择.
3 .保持短
我发现,一个星期就是一个很好的时间限制.如果你让它拖延太久,您的读者将流浪,但如果它太短你不会得到了促进和交通对您赠品.
4 .利用您的网络
促进对现有的博客网络（通过Twitter的,Facebook网页,提醒底部的新员额等） .在适当情况下,同意赠送您的个人网络太多.不要出风头或重复,
5 .提交您的赠品博客
有许多的博客专门列出赠品,但其中大多数是在浪费时间.我提交了赠送约30赠券和赠品的网站,并且只看到多个条目从四个地点,但总体是4网站产生85 ％的竞赛作品!
（见图表）另一个想法是寻找其他博客在您的利基谁在做赠品和交换链接-提及对方的赠品.请记住,这需要有利于双方的你,所以想了解将要互换,如果另一个Blogger请同您的意见.
6 .预计减员
无论什么时候,你正在做的一项让步,你将得到更多的流量,追随者,用户等,但是,当赠品超过其中一些是不可避免地要下降你喜欢法国的第三个时期.幸运的是,仍然会有一些参赛者谁看到足够的价值在你的博客中,要坚持.这一天我的赠品结束,
我有6倍的RSS订阅者和追随者的Twitter的比我已经开始使用.在几天之内不过,10 ％的退订/ unfollowed