英语翻译Presenter：Business newsnow,and the telecoms firm Galacall has announced it may be taking legalproceedings against the newcomer and potential rival in the telecoms market,Frontline.Frontline recently ran a series of TV commercials in whi

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英语翻译Presenter：Businessnewsnow,andthetelecomsfirmGalacallhasannounceditmaybetakinglegalproceedingsaga

英语翻译Presenter：Business newsnow,and the telecoms firm Galacall has announced it may be taking legalproceedings against the newcomer and potential rival in the telecoms market,Frontline.Frontline recently ran a series of TV commercials in whi
英语翻译
Presenter：Business news
now,and the telecoms firm Galacall has announced it may be taking legal
proceedings against the newcomer and potential rival in the telecoms market,
Frontline.Frontline recently ran a series of TV commercials in which all its sales
staff wore distinctive purple T-shirts.Galacall,whose trademark brand name
appears in a similar shade of purple,hasn't said it will sue Frontline yet but
is considering its position.Well,on the line to discuss this story is lawyer
and legal expert in trademark law,Rene Mackersmann for the London-based firm
Parkers and Mackersmann.
Rene：Good morning.
Presenter：So Rene,I was
wondering how serious Galacall is about all this?Surely they only have a case
against a company which infringes the trademark by using a similar name,don't
they?
Rene：Well,no.In
fact there are a number of examples where companies or brands have tried to
prevent others from using what they consider as trademark colours.Take the
case of the mobile phone company Orange trying to stop easyMobile using the
colour orange.The easyGroup company had used orange on all its previous
ventures,but when it launched a rival mobile phone brand,the operator Orange said easyMobile
was breaking the law by using its colour in the same marketplace.Then there
was the oil company BP,whose logo is green and yellow.They took out litigation
against an Irish petrol company who tried to paint its petrol stations green.
Presenter：So do you thinkyou can use the same colour as long as your product is different?
Rene：Absolutely.For
example,the food manufacturer Heinz uses turquoise on its cans but it couldn't
stop someone from using the same colour on,say,bicycles.
Presenter：Can you tell meif there's anything else you can buy the rights on?
Rene：Oh,sure.Trademarks mean firms have rights over anything like colour or shape.
Presenter：Shape as well?
Rene：Absolutely.TakeToblerone.They have the rights on triangular boxes for their chocolate.
Presenter：So back to
Galacall and Frontline.I'd like to know what you think the outcome will be if
it ever gets to court.Who'll win?
Rene：Well,I'm not
the judge,but if the prosecution can prove the colour will confuse customers
and damage Galacall's business then they might just win it.
Presenter：Rene Mackersmannof Parkers and Mackersmann,thank you very much
Rene：You're welcome.

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