翻译英文文章,求高手帮忙翻译下,小弟急用Quality of the e-mail list » E-mail campaigns are most effective when targeted at recipients wheremore is known than just an e-mail address. Existing customers are a good fit for e-mail co
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翻译英文文章,求高手帮忙翻译下,小弟急用Quality of the e-mail list » E-mail campaigns are most effective when targeted at recipients wheremore is known than just an e-mail address. Existing customers are a good fit for e-mail co
翻译英文文章,求高手帮忙翻译下,小弟急用
Quality of the e-mail list » E-mail campaigns are most effective when targeted at recipients where
more is known than just an e-mail address. Existing customers are a good fit for e-mail communications because the offers can be tailored based on their purchase history, registered products or stated preferences.
■ Design and measurement of the e-mail » Including desired customer behavior when opening the e-mail, clicking on certain links and converting to a registration or purchase.
■ Consistency with other campaigns and corporate branding guidelines » Including the use of rich text or html-based e-mails, which draw the recipient’s attention and use familiar branding that can drive read and response rates.
■ Frequency of communications » While it is often tempting, organizations want to ensure that they do not overuse e-mail and ensure that they explicitly offer customers an interaction channel to alter or discontinue e-mail subscriptions.
Along with direct e-mail offers, e-mail newsletters can be an effective means by which to communicate with both prospects and customers. Newsletters provide useful information to consumers, which can build credibility and loyalty, while also providing important links for creating a purchase opportunity.
Internet Solutions
Internet technologies continue to gain importance as an essential component for multi-channel marketing by acting as a communications medium and a method to inexpensively facilitate transactions and process orders. The nature of Web technologies also provides tracking and reporting mechanisms that offer marketing executives a wealth of information, including trend analysis and real-time analytics.
Of the many ways in which the Internet improves marketing processes, three key areas are important to this discussion:
1 As demonstrated previously in the deployment scenario, the Internet complements other marketing channels by providing an information-rich, low-cost means for customers to interact with a selling organization.
2 Web technologies can facilitate the collaboration among the marketing content, campaign development and deployment teams. This collaborative environment can be used to quickly create virtual teams composed of multi-company, multi-disciplinary resources.
3 Finally, the Internet can provide a centralized console for the management, operation and reporting of marketing campaigns. When these elements are combined, such as in a self-service customer portal, the efficiency and effectiveness results are very high.
翻译英文文章,求高手帮忙翻译下,小弟急用Quality of the e-mail list » E-mail campaigns are most effective when targeted at recipients wheremore is known than just an e-mail address. Existing customers are a good fit for e-mail co
电子邮件列表质量»电子邮件方式最有效指出是在锁定收件人是可以获得更多的电子邮箱地址.常惠客户很适合电子邮件通信,因为提供者可以根据顾客的购买历史记录,登记的产品或者说偏好做出适应的调整.
■电子邮件的设计与制定:包括考虑客户打开邮件点击链接注册与购买时的习惯.
■协调其他活动和公司品牌的指导方针:包括使用丰富的文本或HTML格式的电子邮件,来吸引收件人的注意,并使用熟悉的品牌提高阅读和回应率.
■沟通频率:值得注意的是,组织要确保他们不会过度使用电子邮件,并确保他们明确地为客户提供一个改变或停止电子邮件订阅交流的渠道,.
与直接电子邮件相比,电子邮件通讯也是一种沟通双方的前景和客户的有效手段.时事通讯向消费者提供有用的信息,它可以建立信誉和忠诚度,同时也提供创造购买机会的联系.
互联网解决方案
因特网技术在作为沟通媒介和便捷简单的汇报和处理订单的手段,继续在立体营销中有着重要的地位.Web技术的性质,还提供了跟踪和报告机制,可以为市场营销管理人员提供的大量信息,包括趋势分析和实时分析.
互联网提高营销过程的许多方面,有三个关键领域在这次讨论中很重要:
1在部署方案以前,互联网补充了其他营销渠道,包括提供丰富信息,低成本方法以利于顾客与售货机构进行沟通.
2 Web技术,可以促进市场营销的内容之间的协作,团队运动的发展和部署.这个协作环境可用于快速创建多公司,多学科资源,组成虚拟团队.
3最后,互联网可以提供一个集中控制台的管理,运作和营销活动的报告.当这些元素结合起来,比如在自助服务客户门户,效率和有效性的结果都非常高.
的电子邮件列表质量»电子邮件运动是最有效的受助对象时,在那里
更多的是已知的不仅仅是一个电子邮件地址。现有客户是一个很好的适合电子邮件通信,因为提供了可以根据自己的购买历史记录的基础上,登记的产品或者说偏好。
■设计与电子邮件,包括目标客户的行为时,打开电子邮件,在某些环节,并转换为点击注册或购买»测量。
■与其他活动和企业品牌的一致性准则&r...
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的电子邮件列表质量»电子邮件运动是最有效的受助对象时,在那里
更多的是已知的不仅仅是一个电子邮件地址。现有客户是一个很好的适合电子邮件通信,因为提供了可以根据自己的购买历史记录的基础上,登记的产品或者说偏好。
■设计与电子邮件,包括目标客户的行为时,打开电子邮件,在某些环节,并转换为点击注册或购买»测量。
■与其他活动和企业品牌的一致性准则»包括了丰富的文本或HTML的电子邮件,其中吸引收件人的注意,并使用熟悉的品牌,可以推动阅读和回应率使用。
■作者虽然»通信频率往往是诱人的,组织要确保它们不会过度使用电子邮件,并确保他们明确地为客户提供一个交流的渠道,改变或停止电子邮件订阅。
随着直接电子邮件提供,电子邮件通讯可以成为一种有效手段,沟通双方的前景和客户。通讯向消费者提供有用的信息,可以建立信誉和忠诚度,同时也为创造一个购买机会的重要环节。
互联网解决方案
因特网技术继续获得作为多渠道营销的重要组成部分作为一个通讯媒介和廉价的方法行事,以促进交易和处理订单的重要性。 Web技术的性质,还提供了跟踪和报告机制,提供市场营销管理人员的大量信息,包括趋势分析和实时分析。
在其中互联网提高营销过程,三个关键领域的许多方面很重要,这次讨论:
1作为体现在部署方案以前,互联网的补充,提供了一个信息丰富,为客户低成本的方式进行交互与销售组织的其他销售渠道。
2 Web技术,可以促进市场营销的内容之间的协作,团队运动的发展和部署。这个协作环境可用于快速创建多公司,多学科资源,组成虚拟团队。
3最后,互联网可以提供一个集中控制台的管理,运作和营销活动的报告。当这些元素结合起来,比如在自助服务客户门户,效率和有效性的结果都非常高。
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