英语翻译So advertising for high-involvement products(such as cars)doesn’t impact only on a high-involved audience.It also impacts on relatively uninvolved consumers.And this uninvolved audience will at some time in the future become an involved
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英语翻译So advertising for high-involvement products(such as cars)doesn’t impact only on a high-involved audience.It also impacts on relatively uninvolved consumers.And this uninvolved audience will at some time in the future become an involved
英语翻译
So advertising for high-involvement products(such as cars)doesn’t impact only on a high-involved audience.It also impacts on relatively uninvolved consumers.And this uninvolved audience will at some time in the future become an involved one harboring memories of past advertising.
英语翻译So advertising for high-involvement products(such as cars)doesn’t impact only on a high-involved audience.It also impacts on relatively uninvolved consumers.And this uninvolved audience will at some time in the future become an involved
关键是目标群众的关注介入水平,如果交通工具的公告定向于那些将在未来的两到三月内买车的人的话,这些人很可能被很大程度的介入,大约3分之一的新车买卖
是被那些不是想买车而是因一些事的原因而不得不买的人做成的,这些是包括他们的老车突然出了毛病,不和他们一同居住的人的数量的增长和对另一辆汽车的需求.这些人（在播放广告期间被介入）很少看到相关的广告,至少可以这么说,当他们决定买车的时候他们是这样.
对于高牵涉产品 (像是汽车) 是如此广告不只在被牵涉听众的高上挤入。资讯科技也在相对不有关的消费者身上挤入。而且不有关的听众未来某些时候将会变成过去广告的一个有关的庇护记忆。
这段话最难之处在于对high-involvement的理解，你没有给上下文，我只好猜了
查《美国传统词典》，involve词条有这样的解释：
To occupy or engage the interest of:
具有或吸引…的兴趣：
a story that completely involved me for the rest of the evening.<...
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这段话最难之处在于对high-involvement的理解，你没有给上下文，我只好猜了
查《美国传统词典》，involve词条有这样的解释：
To occupy or engage the interest of:
具有或吸引…的兴趣：
a story that completely involved me for the rest of the evening.
一个让我在那天晚上余下的时间完全沉浸其中的故事
所以，我把high-involvement译为“有高度购买意愿/兴趣的”，也即目标顾客的意思
译文：因此，对于像汽车这种能引起高度够买意愿的产品广告，不仅能够打动已有购买意愿的顾客，它同样能对相对而言不具购买意愿的顾客产生影响。后者在未来的某个时候会因过去广告的留有的记忆，变成为具有购买意愿的人。（become an involved one，harboring引导的动名词短语作定语，后置）
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第一个是用金山的！