英语翻译摘要2011年5月25日,台湾岛内首次发现不良厂商在食品添加物“起云剂”中,违法添加有毒塑化剂DEHP.一石激起千层浪,包括味全、白兰氏等知名企业.台湾卫生主管机构最新发布的统计显

英语翻译摘要2011年5月25日,台湾岛内首次发现不良厂商在食品添加物“起云剂”中,违法添加有毒塑化剂DEHP.一石激起千层浪,包括味全、白兰氏等知名企业.台湾卫生主管机构最新发布的统计显
英语翻译
摘要
2011年5月25日,台湾岛内首次发现不良厂商在食品添加物“起云剂”中,违法添加有毒塑化剂DEHP.一石激起千层浪,包括味全、白兰氏等知名企业.台湾卫生主管机构最新发布的统计显示,截至6月6日中午,台湾共有278家厂商、938项产品受到塑化剂污染.这场“塑化剂”风波,给台湾的食品行业带来了严重的打击,台湾食品巨头统一不幸触礁.其多种产品因含有塑化剂,统一企业生产的宝健运动饮料、芦笋汁和7-SELECT低钠运动饮料因含有塑化剂被下架回收,并确认其有毒芦笋汁已销往大陆,被列入暂停进口黑名单.这给了老对手康师傅绝佳机会.针对这一机遇,我们做出了这份营销策划方案.
本营销案例从目标市场的分析、消费者行为分析、产品定位说明、完整产品说明、项目的实施情况和成效评估、竞争战略的设计等方面系统性地对康师傅产品鲜の每日C橙进行了详细、深入的分析.并结合该公司自身的规模、实力和针对该公司产品做出了这份营销策划书,希望该策划能使企业的市场份额有所提高.
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英语翻译摘要2011年5月25日,台湾岛内首次发现不良厂商在食品添加物“起云剂”中,违法添加有毒塑化剂DEHP.一石激起千层浪,包括味全、白兰氏等知名企业.台湾卫生主管机构最新发布的统计显
Summary
on May 25, 2011, the Taiwan island in the first found bad manufacturers in the food additive "agent" of illegal adding toxic plasticizer DEHP. One stone stirred up Melaleuca, including Wei Chuan, honey dew and other famous enterprises. Taiwan health authorities's latest statistics show that as of noon on June 6, Taiwan has 278 vendors, 938 products plasticizer pollution. This "plasticizer storm", Taiwan food industry a severe blow, Taiwan food giant unified unfortunately wrecked. Its multiple products for containing plasticizer, unified enterprise production baojian sports drinks, asparagus juice and 7-SELECT low sodium sports drink for containing plasticizer is off the shelf recovery, and confirmed its poisonous asparagus juice have been sold to the Mainland, was included in the moratorium on the import blacklists. This gave rival Master Kang's golden opportunity. In response to this opportunity, we have made our marketing plan. Marketing case studies from the target market analysis, analysis of consumer behavior, position description, complete product descriptions, project implementation and impact evaluation, design and other aspects of the competitive strategy systematically about Master Kang の c Orange carried out a detailed, in-depth analysis on a daily basis. Combined with the company of their own size, strength and make this about the company's product marketing planning books, hoped that the plan would increase the enterprise's market share.