开头是TOKYO－At first glance,Japanese cellphones are young people's favorites,的英语文章,并翻译

开头是TOKYO－At first glance,Japanese cellphones are young people's favorites,的英语文章,并翻译
开头是TOKYO－At first glance,Japanese cellphones are young people's favorites,的英语文章,并翻译

开头是TOKYO－At first glance,Japanese cellphones are young people's favorites,的英语文章,并翻译
TOKYO-At first glance,Japanese cellphones are the young's dream:ready for Internet
and email,they double as credit cards,and even bodyfat calculators (计算器).However,
despite years of competition in overseas markets,Japan's cellphone makers have little
presence beyond the country's shores."Japan is years ahead in any innovation.But it hasn't
been able to get business out of it," said Gerhard Fasol,president of the Tokyobased IT
consulting firm,Eurotechnology Japan.
This year,Mr Natsuno,who developed a popular wireless Internet service called iMode,
invited some of the best minds in the field to debate how Japanese cellphones can go global.
Yet Japan's lack of global influence is all the more surprising because its cellphones set the
pace in almost every industry innovation:email capabilities in 1999,camera phones in 2000,
thirdgeneration networks in 2001,full music downloads in 2002,electronic payments in 2004
and digital TV in 2005."The most amazing thing about Japan is that even the average person
out there will have a superadvanced phone," said Mr Natsuno."So we're asking,can't Japan
build on that advantage?"
Japan has 100 million users of advanced thirdgeneration smart phones,twice the number
used in the United States,a much larger market.Many Japanese rely on their phones,not a
PC,for Internet access.
Indeed,Japanese makers thought they had positioned themselves to dominate the age of
digital data.But Japanese cellphone makers were a little too clever.In the 1990s,they set a
standard for the secondgeneration network that was refused everywhere else.Then Japan
quickly adopted a thirdgeneration standard in 2001.However,it made Japanese phones too
advanced for most markets.
At a recent meeting of Mr Natsuno's group,the discussion turned to the cellphones
themselves.Despite their advanced hardware,they often have ugly interfaces (界面),some
participants said.
"Because each cellphone model is designed with a customized user interface,development
is timeconsuming and expensive," said Tetsuzo Matsumoto,senior executive vice president.
"Japan's phones are all 'handmade' from scratch," he said."That's_reaching_the_limit."
东京——咋一看,日本手机是年轻人的梦想：除了用作上网和发送电子邮件外,它们还可以被用作信用卡,甚至身体脂肪计算器.然而,经过几年在海外市场的竞争,日本手机在本国之外鲜有市场.一家东京IT咨询公司Eurotechnology Japan的总裁Gerhard Fasol说道：日本在创新方面领先数年,但是未能拓展道到海外的市场.
今年,Natsuno先生发明了一种叫做iMode的流行无线互联网服务,并邀请一些该领域的专家来讨论怎么样使得日本的手机国际化.
日本手机缺乏国际影响是非常令人震惊的,因为日本手机在几乎各个创新产业都有所涉足：1999实现发送电子邮件,2000实现数码相机,2001年实现3G网络,2002年实现完整音乐下载,2004年电子支付,2005年数码电视.“日本最令人惊奇的地方在于即使只是一个普通人都拥有一台超级先进的手机“,Natsuno先生说,”所以我们回问,为什么日本不能利用这些优势呢?“
日本拥有1亿3G智能手机用户的巨大市场,其用户数是美国的两倍.很多日本人都依靠他们的手机而不是个人电脑来上网.
实际上,日本制造商门认为他们已经将自己放在了主宰电子数据时代的位置上.但是日本的手机制造商有点显得过于聪明了.在上世纪九十年代,他们制定了一个其他地方都拒绝使用的2G标准.之后日本在2001年迅速采纳了一个3G标准.然而这样使得日本手机过于超前其他市场了.
在最近一次Natsuno先生的小组会议中,讨论的主题放到了手机自身上面.一些与会者认为,尽管日本手机有着先进的硬件,但是它们的界面大多很丑.
“因为每个手机都有着用户自定义的界面,手机的制造需要很长时间而且费用昂贵.” 高级执行副总裁Tetsuzo Matsumoto说,“日本的手机都是从零开始纯手工制造,已经到了一个登峰造极的境界.”.

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