高分求英文翻译~~~翻得满意再加200分IMPLICATIONS AND LIMITATIONSThe main purpose of this study was to examine influences on perceived risk when purchasing online. The expectation of H1, of a relationship between the level of online
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高分求英文翻译~~~翻得满意再加200分IMPLICATIONS AND LIMITATIONSThe main purpose of this study was to examine influences on perceived risk when purchasing online. The expectation of H1, of a relationship between the level of online
高分求英文翻译~~~翻得满意再加200分
IMPLICATIONS AND LIMITATIONS
The main purpose of this study was to examine influences on perceived risk when purchasing online. The expectation of H1, of a relationship between the level of online purchasing experience and risk, was not proven. One possible explanation for this is that consumers experienced with the internet do not view the medium as an issue when purchasing. Therefore, the medium poses a similar perceptual
obstacle to purchasing, whether the consumer has made one purchase or many. This implies that, regardless of whether marketing efforts are directed at consumers who have made one purchase or several purchases, the results will be similar. As such, consumers who have experienced online purchasing can be treated as a relatively homogeneous group.
H2 was partially confirmed. Perceived risk of purchase felt towards the hypothetical buying examples was related to prior purchase satisfaction, but only across low-involvement goods and services. Hence the conclusion that satisfying experiences moderate perceptions of risk towards simple
online purchase decisions. This suggests that online retailers of low-involvement products will have greater success in attracting repeat purchasers than retailers of high-involvement products. To confirm this finding beyond its exploratory framework, the experiment must be expanded to encompass a range of low-involvement purchases, from a variety of sites and brands, and dissatisfied consumers actively sought, in order to assess the full impact of prior purchase satisfaction. Internet businesses may benefit from further investigation of the role of prior purchase satisfaction, specifically in relation to their online brand.
Varying dimensions of the purchase situation were shown to have a significant bearing on the risks perceived by consumers. Differences in perceived risk felt towards different buying situations suggest that certain types of purchase may present a significantly high risk and are unsuitable for marketing through the internet. This concurs with the recent findings of Kiang and Chi (2001), noting that the internet is particularly suited to the marketing of frequent (lowinvolvement) or intangible (serviceoriented) purchases.
请认真的翻一下啊~~~
高分求英文翻译~~~翻得满意再加200分IMPLICATIONS AND LIMITATIONSThe main purpose of this study was to examine influences on perceived risk when purchasing online. The expectation of H1, of a relationship between the level of online
影响和限制
在本研究主要目的是审查影响知觉风险购买时在线.期望上半年,之间的关系的水平的网上购物经验和风险,并没有得到证实.一个可能的解释是,消费者的经验与互联网并不认为中期作为购买时的一个问题.因此,构成了类似的中型知觉
障碍采购,无论是消费者购买了一个或多个.这意味着,无论营销工作是针对消费者谁购买了一个或多个采购,其结果将是相似的.因此,消费者谁经历过网上购物可以被视为一个相对均匀组.
氢气是部分证实.知觉风险购买认为对假设购买例子是与之前购买的满意度,但只能在低参与商品和服务.因此,结论是,满足经验适度的风险认知走向简单
网上购买的决定.这表明,网上零售商的低参与产品将有更大的成功,吸引超过零售商重复购买的高参与产品.为了确认这一结果超出其试探性的框架,实验必须扩大到包括了一系列的低参与采购,从不同的网站和品牌,并积极寻求消费者不满意,以便评估的全面影响之前购买的满意度.互联网企业可能会受益于进一步调查中的作用,事先购买满意,特别是在有关他们的网上品牌.
不同层面的购买情况表明有重大影响的风险知觉的消费者.差别感觉知觉风险对不同购买情况表明,某些类型的采购,可能会显着高风险和不适合于通过互联网销售.这赞同最近的调查结果的浙江和迟浩田( 2001年) ,并指出,互联网是特别适合的营销频繁( lowinvolvement )或无形资产( serviceoriented )购买
影响和限制
在本研究主要目的是审查影响知觉风险购买时在线。期望上半年,之间的关系的水平的网上购物经验和风险,并没有得到证实。一个可能的解释是,消费者的经验与互联网并不认为中期作为购买时的一个问题。因此,构成了类似的中型知觉
障碍采购,无论是消费者购买了一个或多个。这意味着,无论营销工作是针对消费者谁购买了一个或多个采购,其结果将是相似的。因此,消费者谁经历过网上购物可以被视为一个相...
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影响和限制
在本研究主要目的是审查影响知觉风险购买时在线。期望上半年,之间的关系的水平的网上购物经验和风险,并没有得到证实。一个可能的解释是,消费者的经验与互联网并不认为中期作为购买时的一个问题。因此,构成了类似的中型知觉
障碍采购,无论是消费者购买了一个或多个。这意味着,无论营销工作是针对消费者谁购买了一个或多个采购,其结果将是相似的。因此,消费者谁经历过网上购物可以被视为一个相对均匀组。
氢气是部分证实。知觉风险购买认为对假设购买例子是与之前购买的满意度,但只能在低参与商品和服务。因此,结论是,满足经验适度的风险认知实现简单的在线购买决定。这表明,网上零售商的低参与产品将有更大的成功,吸引超过零售商重复购买的高参与产品。为了确认这一结果超出其试探性的框架,实验必须扩大到包括了一系列的低参与采购,从不同的网站和品牌,并积极寻求消费者不满意,以便评估的全面影响之前购买的满意度。互联网企业可能会受益于进一步调查中的作用,事先购买满意,特别是在有关他们的网上品牌。
不同层面的购买情况表明有重大影响的风险知觉的消费者。差别感觉知觉风险对不同购买情况表明,某些类型的采购,可能会显着高风险和不适合于通过互联网销售。这赞同最近的调查结果的浙江和迟浩田( 2001年) ,并指出,互联网是特别适合的营销频繁( lowinvolvement )或无形资产( serviceoriented )购买。
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IMPLICATIONS"与"LIMITATIONS当联机购买东西的时候,这研究的主要目的是要检查对察觉到风险的影响.期望一联机购买经验和风险的水平之间的关系的H1未被证明是.可能的解释这个是当购买东西的时候,用因特网有经验消费者不把介质看成是一问题的.因此,不管消费者已经被变得很多一购买金色与否,介质向提出一相似的感知的购买东西的障碍.这个暗示不管是否营销努力被把对准已经使一购买金色成为几购买的...
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IMPLICATIONS"与"LIMITATIONS当联机购买东西的时候,这研究的主要目的是要检查对察觉到风险的影响.期望一联机购买经验和风险的水平之间的关系的H1未被证明是.可能的解释这个是当购买东西的时候,用因特网有经验消费者不把介质看成是一问题的.因此,不管消费者已经被变得很多一购买金色与否,介质向提出一相似的感知的购买东西的障碍.这个暗示不管是否营销努力被把对准已经使一购买金色成为几购买的消费者如何,结果将是相似.以这样的身份,已经感受联机采购的消费者能被把当作一相对说来同种类的组.H2部分是被确认.向假设的购买例子购买毛毡的察觉到风险是和更早购买满足有关但是仅跨过低-卷入货物和服务.因此使人满意的经验缓和对向不做作联机购买决定风险的觉察力的结论.这个建议低-卷入产品的联机零售商将有较大的与高-卷入产品的零售商相比,吸引重复购买人的成功.确认这超出它的勘探的框架发现,试验一定是膨胀包围从各种各样的地点和品牌卷入购买和积极为了估计完整冲击,寻找不满意消费者一大批低-的更早购买东西满足.因特网生意可以从进一步的调查特别关于他们的向联机品牌更早购买满足的作用受益.购买处境的改变尺度被显示对被消费者察觉到风险有det adj影响一重要的.在察觉到风险中差异向不同购买感受到处境建议确定的类型的购买可以提出一在相当大的程度上高风险和是对于通过因特网营销不合适.这个一致w ith the recent findings of Kiang and Chi (2001), noting that the internet is particularly suited to the marketing of frequent (lowinvolvement) or intangible (serviceoriented) purchases.
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不知!
楼上的为GOOGLE上的翻译!!
这文章挺简单的 不过翻译太麻烦了 不好意思了 lol