英语翻译营销渠道既是企业实现产品价值转换的通道,也是企业最重要的无形资产之一.现代企业,在具体的营销工作中,构建一个稳定畅通的销售渠道不仅可以使企业的产品以最快的速度与消费
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英语翻译营销渠道既是企业实现产品价值转换的通道,也是企业最重要的无形资产之一.现代企业,在具体的营销工作中,构建一个稳定畅通的销售渠道不仅可以使企业的产品以最快的速度与消费
英语翻译
营销渠道既是企业实现产品价值转换的通道,也是企业最重要的无形资产之一.现代企业,在具体的营销工作中,构建一个稳定畅通的销售渠道不仅可以使企业的产品以最快的速度与消费者见面,达到最终消费和占领市场的目的,而且可以借助渠道力量,排斥、挤压竞争对手,减少厂方的市场资源投入,为厂方创造更大的利润.及早发现渠道问题对雪花啤酒而言,有着积极而深远的意义.
本文对长春雪花啤酒的营销渠道进行了详细的阐述,针对企业的自身营销渠道以及企业现存的问题,提出了啤酒营销渠道改进方法的几点建议.从而为啤酒企业或与啤酒营销具有相同营销渠道的企业成功构建营销渠道模式和更新现有的营销渠道提供一定的参考价值或借鉴经验.
英语翻译营销渠道既是企业实现产品价值转换的通道,也是企业最重要的无形资产之一.现代企业,在具体的营销工作中,构建一个稳定畅通的销售渠道不仅可以使企业的产品以最快的速度与消费
marketing channel is the one to realize product value transfer and one of the most important intangible assets for an enterprise. for specific marketing work, building a stable and constant marketing channel not only quickens the production pace to release the products to the public and achieve final consumption and market dominance, but also takes advantage of the channel's edge to overwhelm the opponent, reduce market resources investment and create more benefit for the manufacturers. It has positive and profounding significance for Snow Breweries to detect the channel issues.
this paper illustrates on the marketing channel of Chang Chun Snow Breweries. it discusses the existing problems for the marketing channel and the Company itself and brings forward several suggestions for beer sales channel improvement, thus providing some reference value and learning experiences on marketing channel model development for beer corporations or enterprises who have the same marketing channel with beer sales.