论文的英译汉,跨文化广告是跨国界、跨文化的商品营销的宣传形式.不同国家、不同民族、不同文化群体有着不同的传统文化、价值 观念、消费观念等.广告的定位、创意是广告成败的关键.

论文的英译汉,跨文化广告是跨国界、跨文化的商品营销的宣传形式.不同国家、不同民族、不同文化群体有着不同的传统文化、价值 观念、消费观念等.广告的定位、创意是广告成败的关键.
论文的英译汉,
跨文化广告是跨国界、跨文化的商品营销的宣传形式.不同国家、不同民族、不同文化群体有着不同的传统文化、价值 观念、消费观念等.广告的定位、创意是广告成败的关键.文化因素在其中扮演了重要角色.
关键词：文化因素;广告;利用;创意
麻烦帮忙翻译成英语

论文的英译汉,跨文化广告是跨国界、跨文化的商品营销的宣传形式.不同国家、不同民族、不同文化群体有着不同的传统文化、价值 观念、消费观念等.广告的定位、创意是广告成败的关键.
Advertisement in the dictionary's explanation is that introduction to the public ---- merchandise, services or recreational sports programs as a way of publicity, the general through the press, television, radio, billboards and other forms.
Today's society, our ads are full of life, schools, streets, shopping malls, the tv ... ... on this special publicity methods are being more and more and more accepted by people who are familiar with, and the past for the kind of fresh ads flu is a thing of the past, because of lot of "fresh" and the benefits, it naturally followed away. Precisely because of this, between businesses is becoming more competitive, "advertising war" is also playing hot, businesses and advertising companies effort to seize the hearts of consumers, and those who have already have a place in the hearts of consumers of the company did not dare neglect. Know why? ADIDAS years ago is because they do not put NIKE seriously, as a result, let their will slip, and their Fight for Mastery. However, merchants and advertisers to the results of his efforts did not seem impressive, like "ten bad ads" endless selection.
Now, the advertising industry popular among celebrities as a spokesperson merchandise, TV ads are the "star effect." Such ads, although a large original capital, but the audience are often impressed by the theme song, or are my star in the ad, "handsome in appearance", "beautiful eyes", "graceful gesture" or the so-called "outstanding acting, "which can be said that the ads are a misunderstanding. For example, recent "Pepsi" ads: Edison Chen shouted "Who Coke?" Then there is a group of people shouting: "I want to!" This kind of advertisement, star look good, but did not play a role in how much promotion and advertisement there is no plot, insipid, tasteless, look at really annoying!
Pepsi-Cola and Coca-Cola advertising in fact the original intention of fighting on the wrong, they squeezed out the other side bent, forcibly occupied the market, however, because the two have differences in taste, in general have a fixed consumer groups, they should aim to advertise is to attract more The people did not drink Coke Coke's own. Moreover, the food this kind of thing, because more or less on the different tastes, once eaten, consumers naturally understand their own minds, advertising's role in this are relatively small and can only be brought about an interest in the role of others, allows consumers the opportunity to try some more. As for ads in the main character and there is no need to please you, what star tug, would rather the opening of new, and in the advertisement cases, introduce many aspects of this merchandise more.
Among the many ads, there is a relatively good effect of ads - "斯达舒." This advertisement is not in the aesthetics and other aspects of ads to the strong, but its use of "four Uncle" and "斯达舒" the homophony created humorous story, so give patients much impressed. Have a similar "mouth-ching tablet" of the ads, but also played a certain role in the prevalence of students for some time (which can be something that is expensive).
Because of many more and more ads, the audience will naturally enhance the taste, and "taste" are also more and more wicked, and that's the quality of the advertisement itself a relatively harsh demands. Television ads should be about the circumstances of the "flash" to give other people are impressed, and will also require businesses introduce their products into the ads a few minutes this short time, indeed some are not easy.
Comparison of television ads about the plot, and print ads is a silent, the general circumstances of the ads did not, then what is the best print ads print ads do?
Because of people's lives dramatically improve efficiency, especially the rhythms of city life more and more quickly, those in the streets, railway stations, shopping malls and other public places of the "print" Repeated customers are greatly reduced, and really have the leisure to watch Those ads are nothing but money. This advertisement does not exert real commercial purposes.
Well, this covers an area of large and small, accounting for uncertainty when the length of the planar advertisement should be how we perfect? It would require ads to color, design, creativity, language and so on ad efforts. Since, only the bright, pay attention to color can be interesting (of course, in today's "colorful world" if the plain black and white is also a good match. In short, as long as the "special" enough); elegant design can be stop; unique creative, subtle means to consider it in detail; classic language ads to people, an obsession, in the ads played a role in the finishing touch.
Can be seen, whether television or print ads are the ads have high requirements, of course, standards vary: television ads about the circumstances of the characteristics of art, through this short time to introduce a complete merchandise mainly used, but to pay attention to aesthetics , but not ranked at the top; flat screen ads about the artistic, classic language ads.