英语翻译宝洁成功的营销策略,使其在中国市场取得骄人的成绩,其中,宝洁公司在渠道管理上更是注重与经销商之间伙伴关系的建立,主要从合理分工、一体化营销改造、对零售商进行教育、以

英语翻译宝洁成功的营销策略,使其在中国市场取得骄人的成绩,其中,宝洁公司在渠道管理上更是注重与经销商之间伙伴关系的建立,主要从合理分工、一体化营销改造、对零售商进行教育、以
英语翻译
宝洁成功的营销策略,使其在中国市场取得骄人的成绩,其中,宝洁公司在渠道管理上更是注重与经销商之间伙伴关系的建立,主要从合理分工、一体化营销改造、对零售商进行教育、以及信息共享等四个方面展开.
1． 合理分工宝洁和其他渠道成员之间,根据各自的长处来确定职能分工.2．一体化营销,降低渠道成员冲突为了减少渠道冲突,增加渠道的可控度,宝洁意识到与渠道成员建立长期合作伙伴关系的重要性,一体化营销改造计划就是为适应宝洁的要求而设计的合作方式.3．零售商教育政策.宝洁对经销商实行的是一体化营销改造计划,而对于数目众多的零售商则实行的是教育政策.4．共享信息 宝洁营销渠道的合作方式,倾向于渠道成员之间的信息共享.

英语翻译宝洁成功的营销策略,使其在中国市场取得骄人的成绩,其中,宝洁公司在渠道管理上更是注重与经销商之间伙伴关系的建立,主要从合理分工、一体化营销改造、对零售商进行教育、以
Successful marketing strategy of the treasure 洁 , make it is in the result that the Chinese market obtains the person of 骄 , among them, the treasure 洁 company manages in the outlet up is also an establishment that pays attention to relate to with a colleague of the dealer, main turn the marketing reformation, carry on the education to the dealer from the reasonable division of labour, integral whole, and the information share etc.4 launch.
1. The reasonable division of labour treasure 洁 and of other outlet members, the basis is each from of strength to certain that working talent division of labour.2. the integral whole turns the marketing, lowering the outlet member's conflict for reducing the outlet conflict, increase the outlet and can control the degree, the treasure 洁 be aware of with the outlet member establishment the long-term cooperates the importance that colleague relation, the integral whole turn the marketing reformation plan be for adapt the request of the treasure 洁 but the cooperation method of the designs.3. the dealer education policy.The treasure 洁 is an integral whole to turn the marketing reformation plan to what dealer practice, but to numerous dealers of number then what to practice is to educate the policy.4. the cooperation method of the share information treasure 洁 marketing outlet, incline toward the information share between member of outlet.