英语翻译One third of people that shop online use a search engine to find what they are looking for and about one fourth of people find websites by word of mouth.[7].Word of mouth has increased as a leading way that people find websites to shop fr

英语翻译One third of people that shop online use a search engine to find what they are looking for and about one fourth of people find websites by word of mouth.[7].Word of mouth has increased as a leading way that people find websites to shop fr
英语翻译
One third of people that shop online use a search engine to find what they are looking for and about one fourth of people find websites by word of mouth.[7].Word of mouth has increased as a leading way that people find websites to shop from.When an online shopper has a good first experience with a certain website sixty percent of the time they will return to that website to buy more.
Books are one of the things bought most online,however clothes,shoes and accessories are all very popular things to buy online.Cosmetics,nutrition products and groceries are increasingly being purchased online.About one fourth of travelers are buying their plane tickets online because it is a quick and easy way to compare airline travel and make a purchase.Online shopping provides more freedom and control than shopping in a store.
According to sociological perspective online shopping is arguably the most predictable way to shop.One knows exactly what website to go to,how much the product will cost,and how long it will take for the product to reach them.Online shopping has become extremely routine and predictable,which is one of it’s great appeals to the consumer.
Logistics
Consumers find a product of interest by visiting the website of the retailer directly,or do a search across many different vendors using a shopping search engine.
Once a particular product has been found on the web site of the seller,most online retailers use shopping cart software to allow the consumer to accumulate multiple items and to adjust quantities,by analogy with filling a physical shopping cart or basket in a conventional store.A "checkout" process follows (continuing the physical-store analogy) in which payment and delivery information is collected,if necessary.Some stores allow consumers to sign up for a permanent online account so that some or all of this information only needs to be entered once.The consumer often receives an e-mail confirmation once the transaction is complete.Less sophisticated stores may rely on consumers to phone or e-mail their orders (though credit card numbers are not accepted by e-mail,for security reasons).
Some sites will not allow international credit cards and billing address and shipping address have to be in the same country in which site does its business.Other sites allow customers from anywhere to send gifts anywhere.The financial part of a transaction might be processed in real time (for example,letting the consumer know their credit card was declined before they log off),or might be done later as part of the fulfillment process.
While credit cards are currently the most popular means of paying for online goods and services,alternative online payments will account for 26% of e-commerce volume by 2009 according to Celent.

英语翻译One third of people that shop online use a search engine to find what they are looking for and about one fourth of people find websites by word of mouth.[7].Word of mouth has increased as a leading way that people find websites to shop fr
三分之一的人认为网上购物使用搜索引擎来寻找需要的东西和大约四分之一的人找到网站的口碑.[ 7 ] .口耳相传已增加作为一个主要方式,人们发现从购物网站.
网上购物时有良好的第一次经验,某些网站上百分之六十的时间,他们将返回该网站购买更多.
书籍的事情之一是网上购买,但衣服,鞋和饰品都非常受欢迎的事情在线购买.化妆品,营养产品和食品正越来越多地在线购买.约四分之一的旅客购买机票在线,因为它是一种快速简便的方法来比较航空旅行和进行购买.
网上购物提供了更多的自由和控制比在商店购物.
根据社会学的角度网上购物无疑是最可预测的购物方式.人能确切地知道哪些网站去,有多少产品将成本,需要多长时间的产品,以达到这些目标.网上购物已成为非常常规和可预见的,这是它的伟大呼吁消费者.
物流
消费者寻找自己需要的产品有兴趣访问该网站的零售商直接或做搜索众多不同厂商使用的是购物搜索引擎.
一旦某种产品被发现网站上的卖家,大部分在线零售商使用的购物车软件,让消费者积累多个项目和调整的数量,类比填补物理或篮子购物车在一个传统的商店.
“结帐”的过程如下（持续的物理存储类推） ,在付款和交货的信息收集,如有必要.一些商店让消费者申请永久在线帐户,使部分或所有这些信息只需要输入一次.消费者经常收到一封电子邮件确认一旦交易完成.减索菲sticated商店可以依靠消费者电话或电子邮件的订单（尽管信用卡号码不接受电子邮件,出于安全原因） .
一些网站将不允许国际信用卡和帐单地址和送货地址必须在同一国家中,网站没有业务.其他网站允许用户从任何地方的任何地方发送礼物.金融交易的一部分,可能是实时处理（例如,让消费者知道他们的信用卡被拒收,然后注销） ,或可能是后来做的一部分,实现进程.
虽然信用卡是目前最流行的支付手段,网上商品和服务,其他在线支付将占到26 ％的电子商务量到2009年,根据塞伦提.