英语翻译沃尔特·迪斯尼公司耗资440亿美元,兴建了位于欧洲的第一个迪斯尼乐园,1992年初,位于巴黎市郊马恩河谷镇的迪斯尼乐园开张.最初它有6家宾馆、5200个房间,比肯勒斯市所有的房间还要

英语翻译沃尔特·迪斯尼公司耗资440亿美元,兴建了位于欧洲的第一个迪斯尼乐园,1992年初,位于巴黎市郊马恩河谷镇的迪斯尼乐园开张.最初它有6家宾馆、5200个房间,比肯勒斯市所有的房间还要
英语翻译
沃尔特·迪斯尼公司耗资440亿美元,兴建了位于欧洲的第一个迪斯尼乐园,1992年初,位于巴黎市郊马恩河谷镇的迪斯尼乐园开张.最初它有6家宾馆、5200个房间,比肯勒斯市所有的房间还要多.巴黎迪斯尼乐园是全欧洲游客最多的付费游乐场,2000年总共吸引了1200万游客.不过由于欧洲人抵制美国文化,再加上巴黎迪斯尼盖了超乎所需的旅馆,乐园的面积也过大,该迪斯尼乐园并没有赚大钱.
从人文角度分析巴黎迪士尼乐园的经营：
背景：
在香港迪士尼乐园建立以前,美国迪士尼公司还拥有两家海外迪士尼乐园,它们分别是东京迪士尼乐园和巴黎迪士尼乐园,它们在东道国遭遇到的两种截然不同的境况或许就是文化因素对主题公园影响的最生动事例.从经济上看,这两大区域是当今世界上除美国以外最为发达的、消费水平最高的地区,但二者的文化背景却大相径庭.日本作为二战的战败国,战后在美国的经济“援助”下发展起步,在日本的年轻一代中普遍存在着一种崇美心理,对于美国文化有较强的认同感.因此,当东京迪士尼乐园一开业,立马就受到了日本国民尤其是青年人的欢迎.据统计,日本迪士尼接待的游客中97%是本国人.良好的经济效益使日本投资方又在2001年的9月在东京迪士尼旁边又建起了一座海上迪士尼.相比之下建在巴黎的欧洲迪士尼就又是另一番景象了.
惨败原因：
一、巴黎不仅是法国的首都,更是近代欧洲文化的发源地和荟萃之地,作为历史较短的美国文化想打破欧洲的传统思想文化并在巴黎立足确实非常有难度,在欧洲迪士尼的兴建过程中,法国各界的一些知识界人士纷纷反对迪士尼,并称其为美国的“文化核泄露”.1989年十月,迪士尼股票在欧洲上市,在典礼上,一些年轻人举着反美标语牌,向迪士尼的行政主管们投掷臭鸡蛋和西红柿.1992年欧洲迪士尼乐园开业之后更是连年亏损,仅1995年获利2300万美元目前,美国加州、佛罗里达州,法国巴黎,日本东京和香港5处地方建有迪士尼乐园.
二、因为各国文化不相同.各国经济和法律体制的差异,影响在不同的国家中从事经营的收益,成本和风险,缺乏跨文化知识也同样要增加企业风险.迪斯尼公司是世界上主题公园最成功的经营者之一,但他的欧洲迪斯尼乐园至今没有赢利.迪斯尼公司低估了将巴黎和迪斯尼并置一起所产生的负面效应.迪斯尼公司选择地点时侧重在人口和财政方面,将欧洲迪斯尼乐园设在人口众多的欧洲中部地区.迪斯尼公司管理者没有看到,米老鼠和巴黎塞纳河左岸地区的知识分子不能和谐相处,而法国很看重本国知识分子,人们把欧洲迪斯尼看作是"文化上的诺贝尔利核灾难",这一观点不仅引起法国知识分子,而且引起法国中产阶级许多人(迪斯尼公司想要吸引的顾客)的共鸣.
三、回顾过去,巴黎并不是设立这种主题公园的最佳
地点,设立迪斯尼公园就是向法国有影响的知识分子宣战.迪斯尼公司的经理公开声称某些批评是"少数经营的胡言乱语"也帮不了他们的忙.美国的文化经营可能好打发,而法国更重视本国文化精英并将这种反驳看作是对其国民品质的攻击.迪斯尼公司的另一个错误是基于简单的特性描述就对欧洲人的文化习惯妄加猜测,例如,以为欧洲人不吃早餐.还有就是迪斯尼公司在乐园内不提供酒精饮料,但是法国人的习惯与此不同,他们中餐要喝一杯,这件事引起了法国人的愤怒.以外,过去雇佣的是干净利索,
重视工作的美国和日本人,而现在懒散又不听话的欧洲雇员使迪斯尼公司始料未及.迪斯尼公司的经理们也没有估计到欧洲人对度假及欧洲主题公园的不用态度,迪斯尼公司认为欧洲人会和美国人和日本人一样度假,他们会在主题公园呆上几天而感到高兴.但是欧洲中产阶级度假时只想"远离周围的一切"而到海岸或山区去,而欧洲迪斯尼缺乏这种吸引力.

英语翻译沃尔特·迪斯尼公司耗资440亿美元,兴建了位于欧洲的第一个迪斯尼乐园,1992年初,位于巴黎市郊马恩河谷镇的迪斯尼乐园开张.最初它有6家宾馆、5200个房间,比肯勒斯市所有的房间还要
The Walt Disney company $440 billion dollars,built in Europe's first Disneyland,1992,located in Paris suburb earlier isle of Disneyland opened valley town.Originally,it has six hotels,52,will more than a room,all the city more room.Paris Disneyland is the most European tourists playground,2000 pay altogether attracted 12 million visitors.But due to the europeans boycott of American culture,plus the Disney built above required in Paris,the area of the hotel is excessive,the park the Disneyland didn't make a lot of money.
Humanistic perspective from Paris to Disneyland business:
Background:
Established in Hong Kong Disneyland,American Disney company before owns two overseas Disneyland,they were in Tokyo Disneyland and Paris in Disney,host to the circumstances of the two distinct cultural factors may influence on the theme park of the most vivid examples.Economically,the two large areas in the world today is in most developed outside America,consumption level of the highest cultural background,but both are different.Japan's post-war world war ii (as in the United States,"aid" economic development in Japan,under the younger generation exists in a kind of beauty of psychology,chung American culture has strong identity.Therefore,when the Tokyo Disneyland opened immediately,a Japanese citizens by the young people especially welcome.According to the statistics,the reception of visitors to Japan Disney's native country.97 Good economic benefits that Japanese investors in the September 2001 in beside Tokyo Disneyland and built a maritime Disney.Compared with the European Disney built in Paris and the other is prospectses.
Reason:-
A,Paris is not only the capital of France,is the birthplace of the modern European culture,history and place of short of American culture to break the traditional ideology and culture and Europe in Paris on really have difficulty in Europe,the Disney built process,some of the people all of France's intellectual in Disney,describing it as against the U.S.nuclear leak."" In October 1989,Disney stock listed in Europe,at the ceremony,some young people carrying placards anti-american to Disneyland executive directors throwing smelly egg and tomatoes.1992 European Disneyland opened after successive losses,but only $23 million in 1995 profit,California and Florida,Paris,France,Japan,Hong Kong,Tokyo and 5 places built Disneyland.
Second,because the cultures are not the same.All the economic and legal system,in different countries engage in business income,cost and risk,lack of intercultural knowledge also will increase risk.The Walt Disney company is one of the world's most successful theme park operator,but one of his European Disneyland has no profit.The Walt Disney company underestimated Paris and Disney and the negative effects of together.The Walt Disney company focused on the site selection,population and financial aspects of European Disneyland in population of central Europe.The Walt Disney company managers don't see,Mickey Mouse and Paris Seine leftbank area of intellectuals cannot harmony,and France's native intellectuals,people put euro Disney as "culture",the Nobel Prize in the nuclear disaster this view is not only,and the French intellectuals French middle-class many people (the Walt Disney company want to attract customers).
Third,reviewing the past,Paris and set the theme park is the best
Location,Disney parks to France influential war.The Walt Disney company manager declared some criticism is "a few business nonsense" also can help their busy.American culture,and good business may be sent more attention in France and the cultural elite retort to its national quality as the attack.The Walt Disney company is another error based on the characteristics of simple description of European culture,for example,speculation hazard that europeans don't eat breakfast.There is the Disney company in the inside the park,but don't provide alcoholic drinks with the habit of French food,they shall drink,and it caused the Frenchman's anger,past employment.The is clean and agile,
The United States and Japan job,and now lazy and not obedient to the Walt Disney company employee of European unexpected.The Walt Disney company managers nor estimate to people in Europe and Europe holiday theme park,the Walt Disney company without attitude that people in Europe and America and Japan,they will be as holiday in theme park for several days.But European middle-class vacation away from all around just ","and to the coast or the mountains to,and lack of such attraction euro Disney.

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