急!英语翻译高手请进．帮帮啊,同志们!Is your ad being limited in its impact by competion from other ads run by your own company ? If you are a multi-product , multi-brand company , the answer is almost certainly “yes”.A Toyota Corol

急!英语翻译高手请进．帮帮啊,同志们!Is your ad being limited in its impact by competion from other ads run by your own company ? If you are a multi-product , multi-brand company , the answer is almost certainly “yes”.A Toyota Corol
急!英语翻译高手请进．帮帮啊,同志们!
Is your ad being limited in its impact by competion from other ads run by your own company ? If you are a multi-product , multi-brand company , the answer is almost certainly “yes”.A Toyota Corolla commercial competes against ads for other vehicles manufactured by Ford ,GM ,Nissan ,BMW or Volvo.It is not as obvious , but nevertheless real ,that it also competes with all other ads screened by Toyota itself in the same week .These,too,are competing for consumer’ mind and memory .
Commercials aimed at audiences with high involvement may be less subject to these effects than those aimed at audiences with low involvement.8 This is because , in high-involvement situations , the consumer may consciously and deliberately process the message in such a way as to make consciously and deliberately process the message in such a way as to make it more resistant to forgetting . That is, it gets filed in a careful way that anticipates a future need to retrieve it . With high-involvement messages , the viewer anticipates a future need to use the intfomation , unlike low-involvement messages

急!英语翻译高手请进．帮帮啊,同志们!Is your ad being limited in its impact by competion from other ads run by your own company ? If you are a multi-product , multi-brand company , the answer is almost certainly “yes”.A Toyota Corol
楼主：他的主要意思是说,你的广告对手越多,宣传自己频率较高,那么印象越深刻.
您的广告由于与其他广告的竞争影响力变的有限了吗?如果你的是一个多产品、多品牌的公司,回答几乎毫无疑问是“是的”.丰田汽车击败了其他诸如福特,GM,尼桑,BMV或沃尔沃等汽车的广告.在同一周内丰田自己与所有广告竞争,尽管不很明显但这却是事实.这也是唤起消费者注意力和记忆的竞争.
高接触型商业广告紧盯观众,不如那些低接触型广告受制于这一效应.这是因为,高接触情况下消费者自发地用这种方法处理信息（指大脑中的印象）,并且能够克服自己的健忘.也就是说,它以十分谨慎的方式使其接受并期望（消费者）将来有记忆起来的需要.高接触信息,观众期望将来能用到这些信息,不象低接触的信息.