求下面文章的英文summaryThe success of failure of a company abroad depends on how effectively its employees can exercise their skills in a new location.That ability will depend on both their job-related expertise and the individual's sensitivi

求下面文章的英文summaryThe success of failure of a company abroad depends on how effectively its employees can exercise their skills in a new location.That ability will depend on both their job-related expertise and the individual's sensitivi
求下面文章的英文summary
The success of failure of a company abroad depends on how effectively its employees can exercise their skills in a new location.That ability will depend on both their job-related expertise and the individual's sensitivity and responsiveness to the new cultural environment.One of the most common factors contributing to failure in international business assignments is the erroneous assumption that if a person is successful in the home environment,he or she will be equally successful in applying technical expertise in a different culture.
Research has shown that failures in the overseas business setting most frequently result from an inability to understand and adapt to foreign ways of thinking and acting rather than from technical or professional incompetence.At home U.S.businesspeople equip themselves with vast amount of knowledge of their employees,customers,and business partners.Market research provides detailed information on values,attitudes,and buying preferences of U.S,consumers; middle-and upper-level managers are well versed in the intricacies of their organization's cultures; and labor negotiators must be highly sensitive to what motivates those on the other side of the table.Yet when North Americans turn to the international arena,they frequently are willing to deal with customers,employees,and fellow workers with a lack of information that at home would be unimaginable.
The literature on international business is filled with examples of business miscues when U.S.corporations attempted to operate in an international context.Some are mildly amusing.Others are downright embarrassing.All of them,to one degree or another,have been costly in terns of money,reputation,or both.For example,when American firms try to market their products in other countries,they often assume that if a marketing strategy or slogan is effective in Cleveland,it will be equally effective in other parts of the world.But problems arise when cultural context changes.
Just as inattention to the cultural context can result in some costly blunders in marketing and management,it also can affect seriously the success of international business negotiations.Time,effort,reputation,and even contracts can be lost because of cultural ignorance.The world is changing faster than most of us can calculate,and if American businesspersons are to meet the challenges of an increasingly interdependent world,they will need to develop a better understanding of how cultural variables influence international business enterprises.A healthy dialogue between cultures and members of the international business community will be an important step in achieving that needed understanding.

求下面文章的英文summaryThe success of failure of a company abroad depends on how effectively its employees can exercise their skills in a new location.That ability will depend on both their job-related expertise and the individual's sensitivi
成功的失败的公司海外取决于它的员工能有效地发挥他们的技能在一个新的位置.那的能力依赖于两个相关的专业知识和个人的敏感性和对新的文化环境.其中最常见的因素在国际商业作业是失败的错误的假设,如果一个人成功的家居环境,他或她会同样成功应用技术在不同的文化.
有研究表明,在海外业务失败设定最常造成无法理解和适应国外的行为和思维方式,而不是从技术和专业的无能.在家里美国商人充实自己,大量知识的员工、客户、商业伙伴.市场研究提供详细信息价值、态度、购买喜好的;middle-and赴美时,消费者的高层管理者应是该组织的文化;劳动代表必须高度敏感,什么激励着那些在另一边的桌子.但当北美人转到国际舞台,他们经常愿意处理顾客、员工和同事缺乏足够的信息,在家里会不可思议的事.
在国际业务的文学作品充满的例子失误时,美军公司试图在一个国际背景.有些温和好笑.别人都全然困窘.他们所有的人,一个学位或另一个已经耗费金钱、名誉的燕鸥、或两者兼而有之.例如,当美国公司努力推销产品在其他国家,他们通常认为如果一个营销策略的口号是有效的或者是克里夫兰,将同样有效的在世界的其他地方.但问题出现在不同文化背景下的变化.
正如疏忽文化语境的会导致一些代价高昂的错误的营销和管理,它也会严重影响国际商务谈判的成功.时间、精力、信誉、甚至合同会丢失因为文化的无知.这个世界变化的速度比我们大多数人都能算,如果美国businesspersons要迎接挑战的日益相互依存的世界,他们将需要建立一个更好的了解文化因素影响国际贸易的企业.一个健康的对话和文化的国际商务社区将重要的一步,在实现所需要的理解.