英语翻译In developing a standard appeal to fit different markets from the outset,the compromise sought is that which will maximize total sales across markets.The model used by Ford of Europe to decide on a common European campaign when launching
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英语翻译In developing a standard appeal to fit different markets from the outset,the compromise sought is that which will maximize total sales across markets.The model used by Ford of Europe to decide on a common European campaign when launching
英语翻译
In developing a standard appeal to fit different markets from the outset,the compromise sought is that which will maximize total sales across markets.The model used by Ford of Europe to decide on a common European campaign when launching the Ford Granada is a good example of how such an optimum might be identified.A complex model was used that developed data by country on buyer's preferences,after different levels of exposure to advertising,for the attributes of Ford's product against those of its competitors.With this data it was possible tosimulate buying preferences between competing products in each country and then extimate how total sales will be affected by heavy exposure advertising of seleccted attributes.
英语翻译In developing a standard appeal to fit different markets from the outset,the compromise sought is that which will maximize total sales across markets.The model used by Ford of Europe to decide on a common European campaign when launching
对于不同市场,就要从一开始就制定出标准性的具备诱惑力的方法,折中方案就是从市场中获取最大销售总额.福特当初从欧洲开始推广福特Granada车型的时候所使用的推广方法就是一个如何达到最佳推广效果的极好例子.由于福特产品优于其竞争对手的特性,在通过广告方式不同级别曝光之后,以及按照乡村的买方喜好使用了复合模式,提高了销售数据.根据这些数据,很有可能会在每一个国家出现和竞争产品相对比的,类似的购买优先现象,之后再检查所选择的属性在经过高度曝光之后,对销售总额如何影响