international marketing难题“Critically evaluate the extent to which it is possible,necessary or even desirable to attempt to standardise the marketing mix when moving from one international environment to another.”You should consider only one o
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international marketing难题“Critically evaluate the extent to which it is possible,necessary or even desirable to attempt to standardise the marketing mix when moving from one international environment to another.”You should consider only one o
international marketing难题
“Critically evaluate the extent to which it is possible,necessary or even desirable to attempt to standardise the marketing mix when moving from one international environment to another.”
You should consider only one origin and one destination market (for example a US company moving to Indonesia or a French company moving to Brazil).You must refer to all four elements of the marketing mix,but do not have to give equal weighting to each.
international marketing难题“Critically evaluate the extent to which it is possible,necessary or even desirable to attempt to standardise the marketing mix when moving from one international environment to another.”You should consider only one o
问题是：
请批判性的分析当企业进入一个新的国际市场的时候,在多大程度上（有可能?必要的?还是渴望的?）需要对营销组合进行标准化?你只需要考虑企业从一个国家到另外一个国家的市场这种情况,例如一个美国公司到印尼做生意,或者一个法国公司到巴西.文章中你必须涉及营销组合的所有的4种元素,但你没有必要在文章中把对这4种元素都同等对待.
你首先要简单介绍什么是营销组合,为什么对企业和国际市场都很重要,然后你就要介绍什么是营销组合的标准化.
然后你就要介绍和联系具体例子和事实去分析,影响一个（这个）企业实施国际市场的营销组合标准化的因素是哪些,例如外部环境和内部环境.
然后你就要分析,这些因素对一个（这个）企业的营销组合的标准化影响力多大.例如,是否影响了哪些营销组合?具体（可能）受到什么影响和变化?是否（可能）有很大变化或者影响?
最后,你得出结论,一个（这个）企业,在国际市场上,对营销组合标准化有多大程度上的需求.