英语翻译三峡大学麦琪蛋糕店营销策划书摘要：三峡大学麦琪蛋糕店位于三峡大学sogo生活广场的云景小区旁,距今已有七年历史,其优雅的店铺环境,得天独厚的地理位置是其多年来稳固发展的
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英语翻译三峡大学麦琪蛋糕店营销策划书摘要：三峡大学麦琪蛋糕店位于三峡大学sogo生活广场的云景小区旁,距今已有七年历史,其优雅的店铺环境,得天独厚的地理位置是其多年来稳固发展的
英语翻译
三峡大学麦琪蛋糕店营销策划书
摘要：三峡大学麦琪蛋糕店位于三峡大学sogo生活广场的云景小区旁,距今已有七年历史,其优雅的店铺环境,得天独厚的地理位置是其多年来稳固发展的首要条件.但随着妙角士蛋糕店的加入,美食城中制作糕点和薯片、薯条等零食的小商铺的增多,烘焙行业的竞争越来越激烈,麦琪的发展遇到瓶颈.本论文调查并分析其市场营销策略中的成功与不足,结合校园烘焙市场的营销背景,对如何塑造麦琪品牌形象,提升市场竞争力提出一套较完整的营销策划推广方案.希望能给竞争激烈期的麦琪蛋糕店提供有益的策略建议并对其他同类企业具有一定的借鉴作用.
英语翻译三峡大学麦琪蛋糕店营销策划书摘要：三峡大学麦琪蛋糕店位于三峡大学sogo生活广场的云景小区旁,距今已有七年历史,其优雅的店铺环境,得天独厚的地理位置是其多年来稳固发展的
Topic:the marketing planning book of The Sanxia University maggie cake shop
Abstract:The Sanxia University maggie cake shop is located in the The Sanxia University's square near the cloudland village of local life,it has been seven years of history,its elegant store environment,advantageous geographical location is the first condition of the stable development of the years.But with the Angle and the addition of cake shop,cinemas in making cakes and potato chips,French fries snacks such as increase in the number of small shops,baking industry increasingly fierce competition,the development of the magi encounter bottlenecks.This paper investigate and analyze its success and deficiency in the market marketing strategy,combined with baking market marketing background,on how to shape the brand image,maggie market competitiveness puts forward a set of relatively complete marketing promotion plan.I hope can give some affctive competitive .