英语翻译把握好公益广告的情感共鸣点,有利于提高公益广告的传播效果.本文梳理了公益广告主要的情感诉求方式及其引发的情感反应,并分析了影响公益广告情感共鸣强弱的主要因素,认为把

英语翻译把握好公益广告的情感共鸣点,有利于提高公益广告的传播效果.本文梳理了公益广告主要的情感诉求方式及其引发的情感反应,并分析了影响公益广告情感共鸣强弱的主要因素,认为把
英语翻译
把握好公益广告的情感共鸣点,有利于提高公益广告的传播效果.本文梳理了公益广告主要的情感诉求方式及其引发的情感反应,并分析了影响公益广告情感共鸣强弱的主要因素,认为把握好广告主题的时代性,运用新颖而契合受众心理的创意手法,以及利用富有吸引力的广告表现形式,是激发受众对公益广告产生情感共鸣的关键.
公益广告;情感共鸣；创意；情感诉求

英语翻译把握好公益广告的情感共鸣点,有利于提高公益广告的传播效果.本文梳理了公益广告主要的情感诉求方式及其引发的情感反应,并分析了影响公益广告情感共鸣强弱的主要因素,认为把
Grasps the public service advertizing the emotion point of resonance,is advantageous in enhances the public service advertizing the dissemination effect.This article has combed the public service advertizing main emotion demand way and the initiation emotion responded that and has analyzed the influence public service advertizing emotion sympathetic chord strong and the weak primary factor,thought that grasps the advertisement subject novel the contemporaneity,the utilization agrees with the numerous psychological creativity technique,as well as using the rich attraction's advertisement manifestation,is the stimulation is produced the audiences to the public service advertizing the emotion sympathetic chord's key.public service advertizing; Emotion sympathetic chord; Creativity; Emotion demand

A good grasp of the emotional resonance public service commercials, public service commercials to improve the dissemination of results. In this paper, carding a major public service commercials and th...

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A good grasp of the emotional resonance public service commercials, public service commercials to improve the dissemination of results. In this paper, carding a major public service commercials and the way emotional demands triggered emotional reaction, and analysis of the impact of public service announcements emotional resonance strength of the main factors that a good grasp of advertising theme of the times and use innovative and creative psychological fit audience, as well as methods use attractive advertising manifestations, is to stimulate public service commercials on the audience have the key to emotional resonance.
Public service announcements; emotional resonance; creativity emotional appeal

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