英语翻译摘 要 “市以诚为本,诚以信为基”,在当今这个经济飞速发展的社会,市场经济本质上就就是信用经济,良好的信用环境和市场秩序是一切经济活动、社会活动和政治活动的前提和基础,
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英语翻译摘 要 “市以诚为本,诚以信为基”,在当今这个经济飞速发展的社会,市场经济本质上就就是信用经济,良好的信用环境和市场秩序是一切经济活动、社会活动和政治活动的前提和基础,
英语翻译
摘 要
“市以诚为本,诚以信为基”,在当今这个经济飞速发展的社会,市场经济本质上就就是信用经济,良好的信用环境和市场秩序是一切经济活动、社会活动和政治活动的前提和基础,是任何经济制度、社会制度所必备的条件.但现阶段,我国市场经济运行过程中不诚信营销的现象大量存在,严重扰乱了市场秩序,阻碍了我国经济快速健康发展.本文把市场博弈作为基本分析框架,运用博弈模型分析不诚信营销出现的原因和诚信营销的重要性,在此基础上探讨、研究诚信营销于企业发展间的相互关系,最后提出企业诚信营销的内部实施途径和外部控制机制.
关键词:市场博弈 诚信营销 企业发展 内部实施途径 外部机制
英语翻译摘 要 “市以诚为本,诚以信为基”,在当今这个经济飞速发展的社会,市场经济本质上就就是信用经济,良好的信用环境和市场秩序是一切经济活动、社会活动和政治活动的前提和基础,
" city with sincere as foundation,sincere to regard believing as the base" ,The society developed at full speed nowadays this economy,market economy is the credit economy in essence,good credit environment and market order are prerequisite and foundation of all economic activity,social activities and political activity,it was any economic system,social system that need terms.But in the present stage,phenomena of sincere marketing exist in a large amount in the economical operation course of market of our country,disrupt the market the order seriously,hinder the economy of our country from developing in a healthy way fast.This text play chess as analyse frame basically market,is it play chess model analyse sincere reason and sincere importance of marketing that marketing appear to use,probe into,study the interreaction of sincere marketing on enterprises develop on this basis,propose the inside of enterprise's sincere marketing finally and implement the way and external controlling mechanism.
关键词:市场博弈(The market plays chess) 诚信营销(Sincere marketing) 企业发展(Enterprises developing ) 内部实施途径(Way that the inside is implemented ) 外部机制 (External mechanism)