英语翻译The strategic marketing planning process can roughly be divided into three stageswhich are repeatedly performed in the course of organizational (or destination) lifetime for the purpose of monitoring the results of past strategic decision

英语翻译The strategic marketing planning process can roughly be divided into three stageswhich are repeatedly performed in the course of organizational (or destination) lifetime for the purpose of monitoring the results of past strategic decision
英语翻译
The strategic marketing planning process can roughly be divided into three stages
which are repeatedly performed in the course of organizational (or destination) lifetime for the purpose of monitoring the results of past strategic decisions under the given market conditions as well as deciding on future strategic orientation:information gathering,analysis and decision making.At the first stage,systematic internal and external analyses are conducted (including market research,competitive -,market environment - and self analysis) in order to determine the present situation.Second,this information is analyzed.A rich methodological toolbox for the analysis stage is available,typically aiming at the provision of a sound basis for the two central issues in strategic marketing:*market segmentation and product positioning.The complexity of the analysis stage results from the high level of interrelatedness of issues.The segmentation strategy is strongly dependent on the positioning
decision and vice versa.In addition,market information as well as the competitive situation influence both decisions.The aim of this stage is to identify and evaluate alternative strategic options on the basis of general market information,consumer information and organizational (destination) information.The leading principle is harmonization of consumer needs and organizational (or destination) strengths.Marketing engineering and management science
have gained importance at this stage during the last decades and represent a major factor of competitive advantage in times of increasing competition in the marketplace for leisure and outdoor recreation.Finally,in the third and last stage of the strategic marketing process,decisions have to be made about which strategy will be followed in terms of target segment selection,brand / destination positioning and in the mind of the consumers and competition.The specification of the mission statement is part of this stage as well,but typically not questioned and modified at the same frequency as the remaining strategic components.
The guidelines emerging from the strategic marketing process represent the starting point for operational marketing action:products or services are designed or modified,distribution channels are chosen,pricing decisions are optimized to fit and both advertising messages and channels are customized to target segments.
Strategic marketing thus represents an essential answer to a competitive,
demandoriented business environment increasingly characterized by rapid and unpredictable changes.

英语翻译The strategic marketing planning process can roughly be divided into three stageswhich are repeatedly performed in the course of organizational (or destination) lifetime for the purpose of monitoring the results of past strategic decision
战略营销策划过程大致可以分为三个阶段
这是反复进行的过程中,组织(或目的地)一生为目的的监测结果对过去的战略决策,在给定的市场条件下,以及在决定未来的战略定位信息收集、分析和决策.在第一阶段,系统分析进行了内部和外部(包括市场研究、竞争、市场环境-和-自我分析),以决定了当前的形势.第二,这个信息进行了分析.一个富有的方法论工具箱为分析阶段,通常是针对可提供一个可靠的根据,两个主要的问题,在战略营销:*的细分市场和产品定位.分析阶段的复杂度高水平的结果从一体化的问题.分段策略是强烈依赖于定位
决定,反之亦然.此外,市场信息以及市场竞争态势影响这两方面的决策.这个阶段的目的是为了认识和评估两种战略选择的基础上,一般市场资讯,消费者的信息和组织(目的地)的信息.最主要的原则是协调的消费需求和组织(或目的地)的优势.营销工程和管理科学
在这一阶段已经获得了重要性在过去的十年中,代表了竞争优势的主要因素的时候,在日益激烈的竞争市场上为休闲、户外娱乐.最后,在第三和最后阶段的战略营销的过程,决定了你要做出的关于哪种政策条款,随之而来的将是在目标细分市场的选择、品牌/目的地定位和心里的消费者和竞争.规格的使命宣言是这个阶段的一部分,但一般都不是质疑和改性在相同频率剩下的战略的部件.
指南新兴从战略营销过程中代表的起点运作营销动作:产品或服务而设计或修改、分销渠道选择、定价决策进行了优化,以适应并都是广告信息和渠道,设定到海外市场.
战略营销管理提供了一种基本的答案这样一个有竞争力的,
demandoriented商业环境日益具有快速、不可预测的变化.
LZ纯手打的呢 好累呀 分拿来吧~.