Triggers are factors that are seen to have a long-lasting effect on customer relationships (Roos 1999; Roos,Edvardsson,and Gustafsson 2004).As mentioned,there are three major types of triggers:situational triggers,or changes in a customer’s private

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Triggersarefactorsthatareseentohavealong-lastingeffectoncustomerrelationships(Roos1999;Roos,Edvardss

Triggers are factors that are seen to have a long-lasting effect on customer relationships (Roos 1999; Roos,Edvardsson,and Gustafsson 2004).As mentioned,there are three major types of triggers:situational triggers,or changes in a customer’s private
Triggers are factors that are seen to have a long-lasting effect on customer relationships (Roos 1999; Roos,Edvardsson,and Gustafsson 2004).As mentioned,there are three major types of triggers:situational triggers,or changes in a customer’s private situation that make one reevaluate his or her existing relationship with a service provider (i.e.,a customer becomes more sensitive in his or her evaluation); reactional triggers,which reflect cus­tomers’ increased inclinations to switch to a competitor after experiencing critical incidents; and influential trig­gers,which can be seen in the behavior of frequent switch­ers,the paradox being that their arguments are confusing.

Triggers are factors that are seen to have a long-lasting effect on customer relationships (Roos 1999; Roos,Edvardsson,and Gustafsson 2004).As mentioned,there are three major types of triggers:situational triggers,or changes in a customer’s private
触发器的因素是持续影响顾客关系;(Roos Roos,Edvardsson,Gustafsson 2004年).如前所述,有三种主要的类型:情景触发,或触发器改变一个顾客的私人情况,使人重新审视他或她的存在的关系,与服务提供商(也就是说,客户变得更加敏感.在他或她的评价);反应原因,体现tomers耗用更多客户倾向,竞争对手后,在经历了关键事件,有影响力的三角法-内在中可以看出,在行为的会计经验老道的频繁开关,他们的论点是似是而非的混淆.

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