英语翻译营销导向营销导向是以市场需求为依据,生产适销对路的产品获取利润为目的.营销导向使得产品不断改进,以适应市场需求.正确的确定目标市场的需要和欲望,理解和满足顾客流露出
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英语翻译营销导向营销导向是以市场需求为依据,生产适销对路的产品获取利润为目的.营销导向使得产品不断改进,以适应市场需求.正确的确定目标市场的需要和欲望,理解和满足顾客流露出
英语翻译
营销导向
营销导向是以市场需求为依据,生产适销对路的产品获取利润为目的.营销导向使得产品不断改进,以适应市场需求.正确的确定目标市场的需要和欲望,理解和满足顾客流露出的需求,有效的向目标市场创造、传递、沟通优越的顾客价值.
诺基亚公司充分把握市场趋势,避开了技术劣势,以人性化诉求定位品牌的形象.
正确的品牌定位来源于诺基亚对自己的了解和对市场消费观念的正确把握.当初,诺基亚手机在技术上没有优势可言,如果一味的以技术作为品牌宣传的诉求点,不但无法与其他品牌区分,还会弄巧成拙.经过市场分析,诺基亚认识到,手机用途被限制在商务活动上造成了手机消费市场的局限性,应该打破普通消费者对手机的片面理解,使先进的通信技术得到推广和普及,填补市场的空白点.
诺基亚认识到,科技的真正魅力应该来源于人性本身,当人与科技在互动中相得益彰的时候,科技便找到了它存在的真实意义.诺基亚决定另辟蹊径,从人文角度找到适合自己的品牌文化根基和新的市场诉求点,提出了“human-technology(人性科技)”的品牌理念,改变了高科技企业以科技为唯一诉求的营销模式.这种品牌策略改变了人们对高科技企业的思维定势 ,体现出了高科技为人所用的人文关怀,建立了品牌的差异性,扩大了产品的使用领域.
诺基亚品牌的成功,首先是其战略上的成功,即正好切准了手机产品由商务市场向普通大众市场转移的黄金点;其次,是其恰到好处的品牌定位,其“以人为本”的品牌主张正好顺应了科技民用化的战略意图.
英语翻译营销导向营销导向是以市场需求为依据,生产适销对路的产品获取利润为目的.营销导向使得产品不断改进,以适应市场需求.正确的确定目标市场的需要和欲望,理解和满足顾客流露出
我是人工翻译的 让我的英语老师翻译的Marketing guidance
Marketing guidance on market demand as the basis, the product produce marketable profit for the purpose. Marketing guide enable product improvement, in order to adapt to the demand of the market. The right to determine target market needs and desires, to understand and meet customer demand, effectively reveals to target market create, transfer, communication superior customer value.
Nokia fully grasp the market trend and avoided the technical disadvantage, human-based appeal positioning brand image.
The correct brand positioning from nokia to own understanding and to the market consumption ideas correctly. At the beginning, nokia cellular phone not the technology advantage whatsoever, if blindly with technology as brand publicity to appeal to the point, not only cannot distinguish with other brands, it could make matters worse. After market analysis, nokia realize, cell phone use is limited in the commercial activity causing handset consumer market, should break the limitation of ordinary consumers of mobile phone of one-sided understanding, make advanced communications get to popularize, fill the blank sports market.
Nokia realize, science and technology, the real charm of derived from human nature itself, when should people and technology in the interaction of complement each other, technology will find it exists the real meaning. Nokia has decided to path, from the humanity Angle find suits own brand culture foundation and new market demands point, puts forward "human - technology (human technology)" brand concept, changed the high-tech enterprise with science and technology as the only appeal of marketing model. This brand strategy for high-tech enterprise changed people's thinking, reflects the high-tech is used humanistic concern, establish the brand's difference, expanded use of the product field.
Nokia brand success, first is its strategic success, namely just cut suffered by the business market mobile phones to the common mass market transfer gold point; Next, it is the right of brand positioning, its "people-oriented" brand manifesco just go with the technology to use the strategic intention of.选我为最佳吧