音译汉求高手Keeping in Touch throughout the Customer LifecycleAutomating Messages duringthe Customer LifecycleA very effective way to engage prospects and customers is bytargeting and triggering messages based on their response toemails they’

音译汉求高手Keeping in Touch throughout the Customer LifecycleAutomating Messages duringthe Customer LifecycleA very effective way to engage prospects and customers is bytargeting and triggering messages based on their response toemails they’
音译汉求高手
Keeping in Touch throughout the Customer Lifecycle
Automating Messages duringthe Customer Lifecycle
A very effective way to engage prospects and customers is by
targeting and triggering messages based on their response to
emails they’ve previously received from the company.
You can generate additional sales and profits by sending
highly relevant and personalized offers based on response to
email messages (see Figure 5-1):
Send timely messages according to rules.You can
schedule automated delivery of email and/or mobile text
message campaigns according to rules and triggers you
set up.Automatically email a welcome message to first-
time subscribers and trigger birthday cards,subscription
renewals and product guarantee extension offers by date.
React to customer responses.Send messages that
encourage up-sells to higher quality,more expensive and
thus more profitable goods and/or cross-sells to accesso-
ries and add-ons to the original purchase.(We talk about
both up-selling and cross-selling in Chapter 4).
Combine multiple scenarios and channels.Channels are
multiple ways of reaching the same customer.Scenarios
are the various methods of engagement.Rapid reaction
messages can range from a simple ‘thank you’ to person-
alized up-sell and cross-sell offers.
Retention Email Marketing For Dummies
By monitoring and automating your best strategies,tactics
and campaigns,you spend less time programming and more
time analyzing results and building effective marketing strate-
gies.This makes it possible to generate highly profitable and
automated campaigns with minimal effort.
Recapturing Distracted
文章有点长分不多还望高手帮忙是一本书上关于电子邮件营销的文章本人不才看着有压力求高手帮忙翻译下谢谢!

音译汉求高手Keeping in Touch throughout the Customer LifecycleAutomating Messages duringthe Customer LifecycleA very effective way to engage prospects and customers is bytargeting and triggering messages based on their response toemails they’
在客户的整个生活周期内保持联系
在客户的生活周期内自动发送信息
一种非常有效的吸引潜在客户和老客户的方法是基于他们之前收到公司邮件后给出的回复来确定目标和发送信息.你可以产生额外的销售和利润,通过基于电子邮件讯息的回复发送高度相关和个性化的提议 (见图5 - 1):
根据规则发送最新的信息.你可以设置自动发送邮件,或根据你自己设置的时间表发送手机短信活动.对首次的订阅者自动发送欢迎邮件,并发送生日卡片,按日期定时更新和产品保证扩展提供者.对客户的回应做出相应的回应.发送信息鼓励客户向上购买更高质量,更昂贵,更有益的货物或是交叉购买原产品的附属品.（在第四章里我们介绍向上销售和交叉销售）.
把多种情景和渠道联系起来.渠道就是通过多种方法接近客户的方式.情景就是约会的各种形式.快速回应的信息可以把你从一个简单的“谢谢你”的销售员延伸到个性化的向上销售员和交叉销售员.
通过监控和自动操作你最好的策略、战术和活动,你可以花更少的时间来规划,花更多的时间来分析结果并建立有效的销售策略.这就使得它能够以最小的付出产生高利润和自动化活动的结果.
大概的意思就这样了.