『英译中』大哥大姐帮个忙There are several academic implications based onthese findings.First,the perceived Web quality withservice contents is empirically supported as an importantantecedent of e-trust and affective reactions in thecustom

『英译中』大哥大姐帮个忙There are several academic implications based onthese findings.First,the perceived Web quality withservice contents is empirically supported as an importantantecedent of e-trust and affective reactions in thecustom
『英译中』大哥大姐帮个忙
There are several academic implications based on
these findings.First,the perceived Web quality with
service contents is empirically supported as an important
antecedent of e-trust and affective reactions in the
customer self-service IS domain.As suggested in the
self-service systems literature (e.g.,[64]),customer's
perceived enjoyment and control of the self-service
systems are an important mechanism to enhance
perceived service satisfaction or trust.Website service
is an effective methodology to influence the enjoyment
and control,as well as reduce the anxiety of the system.
Structural assurance [34] and social contract theory [24]
clearly support the relationship between website quality
and trust mechanism.This is the first empirical study to
add affective reactions (enjoyment and anxiety) as
mediators in these relationships,using the self-service
systems logic.Based on the results of this study,positive
side of affect to build e-trust,without human contact in
the sales process,should be investigated further in IS
research.Customer self-service and consumer behavior
literature also suggests the importance of positive
affective reaction in developing e-trust.More research
should be followed regarding how to increase the
enjoyable feeling or mood in the process of online
purchase (e.g.,moderating effects of advertisement and
customer feedback on the website),as well as the
alternative antecedents of perceived enjoyment and
anxiety.For example,Chung and Tan [16] showed that
there are three main antecedents of perceived playfulness
of the website:cognitive aspect,website characteristics,
and motivation for searching.In addition to
website characteristics,studied in this paper,cognitive
and motivational antecedents,such as cognitive absorption
[1] and personal innovativeness in IT [2],should be
investigated further to make the model complete,since
customer self-service system would be influenced by
not only affective factors but also cognitive or
motivational factors.

『英译中』大哥大姐帮个忙There are several academic implications based onthese findings.First,the perceived Web quality withservice contents is empirically supported as an importantantecedent of e-trust and affective reactions in thecustom
有几个学术影响的基础上
这些研究结果.首先,知觉网站质量
服务内容则是经验上的支持作为一项重要
前因电子商务的信任与情感反应,在
客户自助服务领域.作为建议,在
自助服务系统,文献（例如,[ 64 ] ） ,客户的
知觉享受和控制的自助式服务
系统是一个重要的机制,以提高
感知服务满意度或信任.网站服务
是一个有效的方法来影响享受
与控制,以及减少焦虑的系统.
结构保证[ 34 ]和社会契约论[ 24 ]
明确支持的关系,网页质量
和互信机制.这是第一个实证研究
放入情感反应（享受和焦虑）
调解人员在这些关系,利用自助服务
系统逻辑.基于这项研究结果,阳性
一边的影响,以建立电子商务的信任,没有人接触
销售过程中,须作进一步调查中,是
研究工作.客户自助服务与消费行为
文献还提示的重要性,积极
情感反应,在发展电子商务的信任.更多的研究
之后应就如何提高
愉快的感觉或情绪,在这个过程中的在线
购买（例如,有缓和的影响,广告和
客户反馈于网站） ,以及为
另类前因知觉享受和
焦虑.例如,钟及谭[ 16 ]表明：
主要有3个前因知觉玩兴
该网站：认知方面,网站特色,
和动机的搜索条件.除了
网站的特点,研究在本文中,认知
与动机的前因,如认知吸收
[ 1 ]及个人创造力,在它[ 2 ] ,应
作进一步的调查研究,以使示范完整的,因为
客户自助服务系统还是会受到影响,由
不仅是情感因素,但也认知或
促动因素.

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