英语翻译摘要：随着经济全球化的发展,市场竞争已从单纯的产品、价格竞争转入到品牌竞争.当今市场已经进入了品牌时代.拥有品牌就拥有市场,品牌将是企业在激烈竞争中提高经营效益和维
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英语翻译摘要：随着经济全球化的发展,市场竞争已从单纯的产品、价格竞争转入到品牌竞争.当今市场已经进入了品牌时代.拥有品牌就拥有市场,品牌将是企业在激烈竞争中提高经营效益和维
英语翻译
摘要：随着经济全球化的发展,市场竞争已从单纯的产品、价格竞争转入到品牌竞争.当今市场已经进入了品牌时代.拥有品牌就拥有市场,品牌将是企业在激烈竞争中提高经营效益和维持生存、发展的关键因素.加入世贸组织后,中国体育运动服装产品进入其他WTO成员国的配额、关税等贸易壁垒虽然逐步取消了,但中国体育运动服装要建立自己世界级的品牌,还需要继续努力.李宁品牌作为我国体育产业的第一品牌,近年来的卓越表现值得我们关注.本文首先介绍李宁公司的简介及品牌发展状况,运用swot分析法全面分析了李宁品牌国际化的优势与劣势、机会与威胁,对其品牌发展策略提出了建议.希望可以为我国其他民族品牌尽快走向世界,更好的参与国际市场的竞争,提供参考.
英语翻译摘要：随着经济全球化的发展,市场竞争已从单纯的产品、价格竞争转入到品牌竞争.当今市场已经进入了品牌时代.拥有品牌就拥有市场,品牌将是企业在激烈竞争中提高经营效益和维
Abstract:with the development of economic globalization,market competition has from the pure products,price competition to the brand competition.The current market has entered the brand era.Have the brand has market,the brand will be enterprise in the fierce competition improve operation efficiency and survive,development of the key factors.After joining the WTO,Chinese sports clothing products into other WTO member quotas,tariff etc trade barriers although gradually cancel,but Chinese sports clothing to establish his world-class brands,still need to continue to work hard.Li ning brand as the sports industry in China in recent years,the first brand of excellence is worth our concern.This paper first introduces li ning company introduction and brand development condition,using swot comprehensively analyzed the advantages and li ning brand internationalization,weakness,opportunities and threats to its brand development strategy was put forward.Hope for our other national brand towards the world,better as soon as possible,and participate in global market competition,to provide the reference.