英语翻译伴随着消费者强调自我和对个性的追求,服装市场日益转向多样化、个性化、细分化和复杂化,服装企业间的竞争也由规模实力竞争、质量竞争、技术竞争逐步转向销售手段竞争、服
来源:学生作业帮助网 编辑:六六作业网 时间:2025/01/30 23:13:51
英语翻译伴随着消费者强调自我和对个性的追求,服装市场日益转向多样化、个性化、细分化和复杂化,服装企业间的竞争也由规模实力竞争、质量竞争、技术竞争逐步转向销售手段竞争、服
英语翻译
伴随着消费者强调自我和对个性的追求,服装市场日益转向多样化、个性化、细分化和复杂化,服装企业间的竞争也由规模实力竞争、质量竞争、技术竞争逐步转向销售手段竞争、服务竞争、品牌竞争,中国服装消费市场已逐步从“商品消费”进入“品牌消费”.在“品牌消费”时代,服装企业能否培育出自有品牌,并塑造成知名品牌,将决定一个企业在市场上的竞争力,加强品牌规划管理与运用已成为时代的要求,成为服装企业现代化和成熟程度的重要标志.本文以秋水伊人为案例探究女装的品牌营销,不仅为印象集团旗下其余品牌提供参考,也有助于中国本土女装品牌的塑造与发展.
求不要google翻译~
英语翻译伴随着消费者强调自我和对个性的追求,服装市场日益转向多样化、个性化、细分化和复杂化,服装企业间的竞争也由规模实力竞争、质量竞争、技术竞争逐步转向销售手段竞争、服
伴随着消费者强调自我和对个性的追求,服装市场日益转向多样化、个性化、细分化和复杂化,服装企业间的竞争也由规模实力竞争、质量竞争、技术竞争逐步转向销售手段竞争、服务竞争、品牌竞争,中国服装消费市场已逐步从“商品消费”进入“品牌消费”.
In light of the focus on ego and the pursuit of personality by consumers,the trend of garment markets is shifting to diversification,individualization,segmentation and complication; the competitions amongst garment enterprises are also gradually moving from the aspects of scale,quality and technology to sales tactics,services and brands.Thus,the fashion apparel market in China is gradually moving into “brand consumption” from “commodity consumption”.
在“品牌消费”时代,服装企业能否培育出自有品牌,并塑造成知名品牌,将决定一个企业在市场上的竞争力,加强品牌规划管理与运用已成为时代的要求,成为服装企业现代化和成熟程度的重要标志.本文以秋水伊人为案例探究女装的品牌营销,不仅为印象集团旗下其余品牌提供参考,也有助于中国本土女装品牌的塑造与发展.
In the times of “brand consumption”,whether or not a garment enterprise can foster its own brand and make it well known will decide its market competitiveness.Intensifying brand planning management and application has become the demand of times,as well as an important symbol for the extent of modernization and maturity of a garment enterprise.
This paper explores the brand marketing of women’s wear by citing “Qiushuiyiren” as a case study; not only can it provide reference to the other brands under the stable of View Industrial,but also be beneficial to the brand moulding and developing for Chinese local women’s wear.
【英语牛人团】
这么难,太书面话了,这个我得查查字典看怎么说规范。
With the pursuit of consumer 's egotization and selfhood, apparel markets increasingly turn to diversification, personalization ,segmentation and complication , and the competitions among clothing...
全部展开
With the pursuit of consumer 's egotization and selfhood, apparel markets increasingly turn to diversification, personalization ,segmentation and complication , and the competitions among clothing enterprises gradually shift from the scale of strength ,quality and technology to sales approach ,serve and brand . China's clothing market converts from "commodity consumption " to "brand consumption" step by step . during the stage of " brand consumption" , clothing enterprise 's competition depends on whether or not it develop its own brand and make it be a famous brand . Strengthening brand planning management and utilization is now becoming the demand of times, which is also an important symbol to reflect modernization and maturity of a clothing enterprise . This paper explores brand marketing on women' s dress based on the case of“Qiushuiyiren”,not only offerring the reference for other brands affiliated to "Image Corporation" , but also offerring the reference to help to creat and develop China local women's clothing brand.
收起
Along with consumer emphasis on self and the pursuit of individuality , the apparel market are increasingly turning to diversification , personalization, segmentation and complexity of competition amo...
全部展开
Along with consumer emphasis on self and the pursuit of individuality , the apparel market are increasingly turning to diversification , personalization, segmentation and complexity of competition among garment enterprises from the scale of the strength of competition , quality competition , technological competition have gradually shifted the competition in the marketing tool , service competition, brand competition, Chinese apparel consumer market has been gradually from the " consumer goods " into the "brand consumption" .Garment enterprises in the era of "brand consumption" ability to cultivate its own brand , and molded into a well-known brands , will determine an enterprise 's competitiveness in the market , brand planning and management and application has become a requirement of the times , garment enterprises, modernization and important sign of maturity . For the case to the Qiushuiyiren explore women's brand marketing , to provide a reference not only for the remainder of the impression Group brand , also contribute to the shaping and development of the local women's brand in China .
翻译的不太好,大意是这个 ,绝对不是狗狗翻译
收起