英语翻译目 前 ,中 国 市 场 已 成 为 外 国 化 妆 品 角 逐 的 主 战 场 之 一 .从 九 十 年 代 初 以 来 ,随 著 一 些 国 际 著 名 的 化 妆 品 公 司 纷 纷 进 入 中 国 内 地 ,化 妆 品 市 场 总

英语翻译目 前 ,中 国 市 场 已 成 为 外 国 化 妆 品 角 逐 的 主 战 场 之 一 .从 九 十 年 代 初 以 来 ,随 著 一 些 国 际 著 名 的 化 妆 品 公 司 纷 纷 进 入 中 国 内 地 ,化 妆 品 市 场 总
英语翻译
目 前 ,中 国 市 场 已 成 为 外 国 化 妆 品 角 逐 的 主 战 场 之 一 .从 九 十 年 代 初 以 来 ,随 著 一 些 国 际 著 名 的 化 妆 品 公 司 纷 纷 进 入 中 国 内 地 ,化 妆 品 市 场 总 的 格 局 是 国 产 品 牌 、 合 资 品 牌 和 国 外 品 牌 三 分 天 下 ,各 种 优 势 品 牌 已 初 步 形 成 .但 是 ,从 发 展 趋 势 来 看 ,国 产 品 牌 的 阵 地 是 在 逐 步 缩 小 ,而 合 资 及 国 外 品 牌 则 逐 渐 成 为 主 流 .据 全 国 商 业 信 息 中 心 监 测 结 果 显 示 ,在 美 容 护 肤 品 市 场 综 合 占 有 率 前 十 名 中 ,合 资 及 国 外 品 牌 已 占 据 八 席 ,其 优 势 地 位 显 而 易 见 .资 生 堂 去 年 在 中 国 的 业 务 增 长 达 50%,在 上 海 ,北 京 新 建 扩 建 工 厂 后 ,生 产 能 力 提 高 了 五 倍 .
此 外 ,一 些 未 在 中 国 内 地 投 资 建 厂 的 国 外 知 名 品 牌 纷 纷 进 入 中 国 ,其 中 全 世 界 品 牌 价 值 排 名 前 十 五 位 的 化 妆 品 品 牌 均 在 中 国 设 有 专 柜 销 售 .欧 莱 雅 集 团 、 LVMH 集 团 、 资 生 堂 、 联 合 利 华 、 宝 洁 等 化 妆 品 集 团 的 下 属 企 业 ,也 纷 纷 进 入 中 国 市 场 ,国 际 上 各 集 团 的 品 牌 基 本 上 集 中 在 中 国 .跨 国 化 妆 品 公 司 将 最 先 进 的 经 营 思 想 与 品 牌 观 念 引 入 中 国 ,引 领 中 国 消 费 追 赶 世 界 潮 流 ,在 中 国 大 大 小 小 化 妆 品 商 店 中 ,最 抢 眼 的 是 外 国 产 品 专 柜 .其 中 ,在 高 档 化 妆 品 中 ,进 口 品 牌 占 绝 对 优 势 ； 在 中 档 化 妆 品 中 ,以 跨 国 化 妆 品 公 司 为 主 体 的 合 资 品 牌 占 据 市 场 主 要 份 额 .

英语翻译目 前 ,中 国 市 场 已 成 为 外 国 化 妆 品 角 逐 的 主 战 场 之 一 .从 九 十 年 代 初 以 来 ,随 著 一 些 国 际 著 名 的 化 妆 品 公 司 纷 纷 进 入 中 国 内 地 ,化 妆 品 市 场 总
At present,the Chinese cosmetics market has become a foreign race,one of the main battlefield.From since the early nineties,with some of the world's leading cosmetics companies have entered the Chinese mainland,the overall pattern of the cosmetics market are domestic brands,foreign brands and joint venture brands and one-third of the world,the various advantages of the brand has taken shape.However,from the development trend,domestic brands positions are gradually narrowed,and the joint venture and foreign brands are becoming the mainstream.According to the National Commercial Information Center to monitor the results showed that skin-care products at Beauty market share of the top ten in the integrated,joint ventures and foreign brands have occupied eight seats,its obvious advantage.Shiseido's business in China last year grew 50 percent,in Shanghai,Beijing the new factory extension,improve production capacity fivefold.
In addition,some did not invest and build factories in the mainland of China,foreign brands have entered China,all over the world one of the brand value of the top 15 cosmetics brand in China with sales counters.L'Oreal Group,LVMH Group,Shiseido,Unilever,Procter & Gamble cosmetics,such as the Group of affiliated enterprises,have entered the Chinese market,on the Group's international brand is largely concentrated in China.Transnational cosmetics company will operate the most advanced thought and brand concept into China,leading China to catch up with the world trend of consumption in China,large and small cosmetics store,the most eye-catching counters are foreign products.Among them,at high-end cosmetics,imported brands dominated; at mid-range of cosmetics,the cosmetics company to cross-border joint ventures as the main brand to occupy a major share of the market.

At present, the Chinese market has become one of foreign cosmetics contention main battlefields. Since nine ten the beginning of ages, has entered the Chinese inland along with some international famo...

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At present, the Chinese market has become one of foreign cosmetics contention main battlefields. Since nine ten the beginning of ages, has entered the Chinese inland along with some international famous cosmetics company, the cosmetics market overall pattern is in abundance the domestically produced brand, the joint capital brand and the overseas brand three minutes worlds, each kind of superiority brand has formed initially. But, looked from the trend of development that, the domestically produced brand position is reducing gradually, but pools capital and the overseas brand then becomes the mainstream gradually. According to the national commercial information center monitor result reveals

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Before the eyes of countries, already into the city for national makeup is tasted the main battle field Angle of a. From nine to ten years earlier generations, with a more countries of the name intern...

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Before the eyes of countries, already into the city for national makeup is tasted the main battle field Angle of a. From nine to ten years earlier generations, with a more countries of the name international cosmetics company have split into male in the kingdom of cosmetics, within the total bureau of city games are countries, information products brand product brand and the product brand, the third day of optimal potential product brand image has step. But, from the hair is to see, exhibition is potential country products in the array is CARDS, small shrinkage by step outside the kingdom and fitting data gathering, taste CARDS for main flow into. According to the whole nation heritage in heart rate business letter measurement and monitoring in beauty, fruit show protect skin to taste, field capacity of rate in close before ten, information and countries in the product brand has accounted for according to the table, eight bits and easy to show potential. Born in data in the hall to increase the service industry, in 50% long on the sea, north Beijing new building built after the expansion, production workers to force the mention five times. This, in a country in some way to cast in the kingdom of the capital building brand name product knowledge knows the split into the kingdom of the world, the world of brand name products price value row of a top ten five CARDS are cosmetics products are specially set in the country. Ark pin Ou seraiah sets, LVMH group, information collection and born hall, al, treasure cosmetics set of clean etc. Under the group of enterprises, and the kingdom of temporary split into the city, each kingdom in the product brand integrating the yankees in countries in the set. Across the kingdom of cosmetics and will start the camp in the thoughts and product brand concept to read in the country, led the country after the world consumers out in the country, tidal flow big big small small makeup is tasted, the dealer shop outside the country's eyes snatched products designed cabinet. Its high gear in the makeup is tasted, into the mouth product brand of optimal potential for absolutely, In the makeup is tasted, the shift to cross into the cosmetics for the male of body of information product brand, according to the municipal field to copy.

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At present, the Chinese marketplace already becomes one of foreign the host battlefield that cosmetics juggles for. Since the beginning of 90's, enter Chinese mainland be up to the famous cosmetics of...

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At present, the Chinese marketplace already becomes one of foreign the host battlefield that cosmetics juggles for. Since the beginning of 90's, enter Chinese mainland be up to the famous cosmetics of work few internationals company in numerous and confused provision, the first step already forms the be domestic brand , joint investment brand and abroad brand three-tenths of land under heaven , various advantage of general cosmetics marketplace pattern brand. Judging from developing trend but,domestic brand position is in decreasing step by step , joint investment and the abroad brand become but main current then gradually. MSG CNTR monitors result display on the grounds of the whole nation commerce, in synthetical cosmetology skin-care article marketplace occupation ratio first ten, joint investment and the abroad brand already occupy eight , whose advantage position is easy to see. Shiseido was increased in Chinese business last year amounting to 50%, in Shanghai, Beijing Xin Jian extension factory queen, efficiency has improved five times. Besides, some enter China have not invested the famous abroad brand building a factory in Chinese mainland in numerous and confused provision , the brand value row first fifteen cosmetics brand sets up the whole world among them without exception in China having the special counter marketing. Subordinate of cosmetics Corp. enterprise such as Corp. of L'Oreal , LVMH Corp. , Shiseido , Unilever , P&G, enters the Chinese marketplace also numerously and confusedly , every Corp.'s brand focuses on China mainly on the international. The transnational cosmetics company leads the most advanced management thought and brand concept into China , guide Chinese consumption to chase after world tidal current, in Chinese cosmetics shop in various size, be foreign product special counter grab an eye's most. Among them , be hit by in cosmetics of super quality, the entrance brand holds all the trumps; In middle archives cosmetics, the joint investment brand taking transnational cosmetics company as the main body occupies main portion of marketplace.

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