英语翻译原文:电子杂志又称网络杂志、互动杂志,是集音频、视频、文本、图片、动画于一体的WEB2.0的新兴产品.电子杂志由于制作容易,自出现以来,名人、草根纷纷加入创办的行业中,最终
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英语翻译原文:电子杂志又称网络杂志、互动杂志,是集音频、视频、文本、图片、动画于一体的WEB2.0的新兴产品.电子杂志由于制作容易,自出现以来,名人、草根纷纷加入创办的行业中,最终
英语翻译
原文:
电子杂志又称网络杂志、互动杂志,是集音频、视频、文本、图片、动画于一体的WEB2.0的新兴产品.电子杂志由于制作容易,自出现以来,名人、草根纷纷加入创办的行业中,最终导致目前网络上电子杂志数量庞大,种类繁多,同质化日益严重,并且在质量上又高低不一、参差不齐,让读者难以选择.
而二十一世纪,是一个以品牌竞争为主的时代,品牌成为了一种文化的象征,成为区别产品与产品的一种标志.在面对大量同质产品时,品牌对于消费者的导向作用越来越明显.在这种情况下,加大品牌建设的投入,树立自己的品牌,成为赢得竞争的重要手段.
因此,本文主要使用个案研究法,以创刊已有一年半的免费网络杂志《X》为例,综合运用大众传播学、新闻学、广告学、营销学、经济学等多门学科,综合全面地进行分析.从杂志的内容、读者定位,宣传推广角度,品牌延伸方向,杂志内部的人员架构和组织管理等方面进行充分地探讨、分析,还原该杂志品牌创建的过程,提炼出其品牌创建过程中具有参考、借鉴意义的经验、启示,从中发现普遍规律.
英语翻译原文:电子杂志又称网络杂志、互动杂志,是集音频、视频、文本、图片、动画于一体的WEB2.0的新兴产品.电子杂志由于制作容易,自出现以来,名人、草根纷纷加入创办的行业中,最终
1. Magazine, also known as the online magazine, is a emerging product of combination of audio, video, text, pictures, and animation. Due to the ease of manufacturing, since the emergence of magazines, many celebrities and peasants have joined the founder of the industry, which eventually lead to the overpopulation and wide range of increasing homogenization, and the uneven qualities of magazines, leaving the readers with difficulties choices of purchasing products.
2. The twenty-first century is an era of brand competition. Brand has become a cultural symbol, a sign of difference between one product and another. When facing large number of homogeneous products, the role in guiding of the brand to consumers become more and more obvious. In this case, increase investment in brand building and establishing one's unique brand are important factors of wining the competition.
3. Therefore, this article primarily applies the case study method, using the free online magazine "X", which was founded about one and a half year ago, as an example; comprehensive analyzing the integrated use of multi-discipline of mass communication, journalism, advertising, marketing, economics, and other subjects. From the content of the magazine, the reader positioning, promotional point of view, the brand extension direction, the process of fully explore, analyze, and restore the staff structure and organization management. Extracted with reference to its brand creation process, and learn from the experience, inspiration, and found the universal law.