求以下单词短语的 英文 1、integrated marketing communications2、sales promotions3、public relations
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求以下单词短语的 英文 1、integrated marketing communications2、sales promotions3、public relations
求以下单词短语的 英文
1、integrated marketing communications
2、sales promotions
3、public relations
求以下单词短语的 英文 1、integrated marketing communications2、sales promotions3、public relations
Integrated Marketing Communication (IMC) is an approach to brand communications where the different modes work together to create a seamless experience for the customer and are presented with a similar tone and style that reinforces the brand’s core message.Its goal is to make all aspects of marketing communication such as advertising,sales promotion,public relations,direct marketing,personal selling,online communications and social media work together as a unified force,rather than permitting each to work in isolation,which maximizes their cost effectiveness.
Media and non-media marketing communication are employed for a pre-determined,limited time to increase consumer demand,stimulate market demand or improve product availability
Public relations is all about reputation.It's the result of what you do,what you say,and what others say about you.It is used to gain trust and understanding between an organisation and its various publics.
1、销售传播
2、促销
3、公共关系
1、销售传播
2、促销
3、公共关系
去wikipedia搜吧，直接贴过来多不地道的。