英语翻译本文通过对德州啤酒大亨克代尔公司在中国市场营销策略中的品牌策略进行分析,主要从品牌扩展、公关技巧、企业文化、广告宣传等几个方面进行,通过分析比较,找出存在的问题,并
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英语翻译本文通过对德州啤酒大亨克代尔公司在中国市场营销策略中的品牌策略进行分析,主要从品牌扩展、公关技巧、企业文化、广告宣传等几个方面进行,通过分析比较,找出存在的问题,并
英语翻译
本文通过对德州啤酒大亨克代尔公司在中国市场营销策略中的品牌策略进行分析,主要从品牌扩展、公关技巧、企业文化、广告宣传等几个方面进行,通过分析比较,找出存在的问题,并提供以解决措施.全文采用文献分析、比较分析、实证分析、实践研究方法等,根据啤酒企业在国内企业的影响与压力,促使企业加强管理力度,提供优质产品;以市场为导向,制定合理的营销策略;高度重视科技创新,避免同质性、同化竞争;精确定位,培育知名品牌.同时希望国内的企业健康快速发展,提高整个行业经济效益及在国际市场的竞争力.赵增虎 1
英语翻译本文通过对德州啤酒大亨克代尔公司在中国市场营销策略中的品牌策略进行分析,主要从品牌扩展、公关技巧、企业文化、广告宣传等几个方面进行,通过分析比较,找出存在的问题,并
This analysis is based on the Texas beer Genk Lauderdale company marketing strategy in China, which mainly consist of brand extensions, corporate culture, several aspects of public relations skills, advertising, etc. A few problems with provided solution was detected through analysis and comparison. Document analysis, comparative analysis, empirical analysis, practical research methods was adopted according to the influence of beer business in domestic enterprise, to encourange strengthened management in different enterprises as an effort to provide quality products; to develop a reasonable market-oriented strategy; Attaches great importance to scientific and technological innovation, avoid homogeneity; Precise positioning, cultivating brands. Also hope for a healthy and rapid development of domestic enterprises, in order to improve economic efficiency and competitiveness of the industry in the international market.