英语翻译21世纪的商战,已成为争夺“眼球”,争夺注意力,争夺“顾客心”之战.当今市场,竞争日益激烈,企业产品极大丰富,市场区隔越来越不明显.消费者在众多的选择对象面前,首先考虑的是

英语翻译21世纪的商战,已成为争夺“眼球”,争夺注意力,争夺“顾客心”之战.当今市场,竞争日益激烈,企业产品极大丰富,市场区隔越来越不明显.消费者在众多的选择对象面前,首先考虑的是
英语翻译
21世纪的商战,已成为争夺“眼球”,争夺注意力,争夺“顾客心”之战.当今市场,竞争日益激烈,企业
产品极大丰富,市场区隔越来越不明显.消费者在众多的选择对象面前,首先考虑的是产品的品牌形象,那些没
有注重品牌形象宣传的产品往往被忽视甚至淘汰.为了迎接市场的竞争和挑战,如何塑造个性化且具说服力的企
业品牌形象,日益成为现代企业经营发展战略面临的新课题.企业CI系统中VI系统的建立正是树立企业品牌形
象的重要组成部分.一个成功的VI系统能塑造品牌、收获财富、提升企业核心竞争力,使企业及产品在硝烟弥漫
的商海中脱颖而出.因此,VI设计在企业发展中的战略地位是不容忽视的.
本设计主要是完成景悦酒店的VI设计,主要包括：酒店标志、酒店标准色、办公用品系列、广告系列、服饰系
列、交通系列、环境系列、酒店常用物品系列等产品,合成一套完整的VI设计.整套产品具有着鲜明的行业特
征,无论从颜色和样式上都比较生动.本设计主要运用了CORELDRAW ,Photoshop 这一系列平面设计软件.完成
了全部的矢量图的绘制!
现代企业为什么要有VI?在品牌营销的今天,没有VI对于一个现代企业来说,就意味着它的形象将淹没于商海
之中,让人辨别不清；就意味着它是一个缺少灵魂的赚钱机器；就意味着它的产品与服务毫无个性,消费者对它
毫无眷恋；就意味着团队的涣散和士气的低落.VI系统千头万绪,因此,要充分注意各实施部门或人员的随意
性,在使用中要严格按照VI手册的规定执行,保证不走样.
景悦酒店是一家刚上市的按照国际星级标准建造的以套房式为主的豪华商务型酒店,始终坚持“宾客至上,服
务第一”的经营理念.LOGO的设计简洁,时尚,尊贵!它的设计源于景悦酒店所在地“惠州市"的市花“三叶
梅”,三叶梅象征热情,坚韧不拔,顽强奋进的精神!将三叶梅的形象和精神与酒店结合,是本设计的亮点,另外
加上了一只雄鹰的翅膀.“鹰击长空 ,志在千里”寓意景悦酒店有着积极向上的精神,希望能在业内取得好的成
LOGO的颜色部分,以暖色调为住,给人家的温暖,它采用中国皇宫的色彩元素,以红色和金黄表示像皇宫的富丽
堂皇,让客人感受到想皇宫般的豪华气派,让你生活更加舒适.同时寓意酒店吉祥如意,生意兴隆!
景悦酒店的logo有独特且时尚的外形,它突破具象的束缚,在效果上有较大的发挥余地,可以产生强烈的视觉
刺激；在感官上给人安全舒适和家的温暖,具有充满实力、稳健发展、拥有光明美好未来的涵义；它突破了具象
的束缚,在造型效果上有较大的发挥余地,可以产生强烈的视觉刺激；整套VI体现出一个中高档企业的具体形
象,在每一件设计品上都运用最好的材质,考虑到每一个细节,简洁大方.整个品牌推广设计以纯感性,唯美的
设计手法,反映温馨优雅的生活风尚,既渴求舒适安逸,又注重沟通融洽,激发人们享受高贵,惬意的欲望.

英语翻译21世纪的商战,已成为争夺“眼球”,争夺注意力,争夺“顾客心”之战.当今市场,竞争日益激烈,企业产品极大丰富,市场区隔越来越不明显.消费者在众多的选择对象面前,首先考虑的是
Commercial rivalry in 21 century has become one that fights for eyesight,attention and hearts of customers.Nowadays markets have competed more and more violently,companies have a much rich variety of products and it divides less and less clearly.
Before a lot of chosen products,the consumers firstly think well of their brands,those not payed attention to propaganda of the brands being neglected even failed.
In order to meet the competence and challenges of the market,how to model a personalized and persuasive brand of the company has become a new topic of the development strategy of modern companies.The building of VI system of CI company system is just an important section of setting up a company brand.
A successful VI system could make a product stand out from a business sea filled with competence,modeling its brand,earning money and promoting nuclear competence of a company.Therefore,designing VI is not allowed to be ignored in the position of a company's development
This essential completion is a series of whole VI design of JingYue Hotel,including hotel marks,hotel standard colors,office supply series,commercial series,clothes series,traffic series,environment series and hotel daily supply series,ect.The suite of the product has a vivid business feature,much lively in color and style.This design completed all paintings of vectogram mostly with such a series of graphic design softwares ,Coreldraw,Photoshop
Why do modern companies have to have VI?Today,a time for brand selling,for a modern company,no VI means that its figure will submerge in business sea,that it is a machine making money without a soul,that the consumers never fall in love with it for its product and service do not have personality any more,and that the team gets lower enthusiasm.
To avoid VI system to make a mistake,definitely pay attention to the randomness of the implementation departments and members,strictly carry out by regulation of VI handbook to make sure no mistake.
JingYue Hotel is an executive hotel shared in the market,built as international star standard and being suite as major,keeping on takin g top customer first service as a running belief.
LOGO designs simply,fashionably and honourably.Its design is based on three-leaf plum,a city flower of HuiZhou city which is the location of JingYue hotel.The flower represents warmth and perseverance and struggle.Combining the figure and the spirit of the three-leaf plum with the hotel is a light point of the design along with wings of an eagle.Eagle flies to sky whose ambition is remote,which means JingYue hotel wishes to get good achievement in this field with a positive spirit.