英语翻译“特许权合同”是指两个经营单位之间的法律关系.特许经营商(乙方)从特许者处(甲方)购买某成套许可证,并同意执行其原则.前者与后者的经营活动是分别进行的,但前者可以接
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英语翻译“特许权合同”是指两个经营单位之间的法律关系.特许经营商(乙方)从特许者处(甲方)购买某成套许可证,并同意执行其原则.前者与后者的经营活动是分别进行的,但前者可以接
英语翻译
“特许权合同”是指两个经营单位之间的法律关系.特许经营商(乙方)从特许者处(甲方)购买某成套许可证,并同意执行其原则.前者与后者的经营活动是分别进行的,但前者可以接受后者的全部产品或部分产品.通常,特许权合同要求前者向后者交纳特许经营所得的利润,而前者按照其经营总销售额的一定百分数,可从后者获得其工资.后者还要经常提供培训、经营设备、装置设计和全国性销售服务.
特许权合同作为一种管理手段,已被许多行业所采用,如小型计算机行业、旅游和汽车旅游业,以及快餐服务业.麦当劳公司就是应用这一管理手段来鼓励技术普及的.
特许经营组织,包括麦当劳公司在内,都不鼓励特许经销商进行革新.相反,新技术产品和工艺设计的开发都是在公司总部进行的.在那里,总是不断试验和检查饮食服务的经营情况,以评估变革的需要.一般情况下,新设备的设想由公司的工程人员研究出来,然后由持有新产品制造许可证的小制造商进行生产.麦当劳公司的特许经营方式最显著的特点是:它有一个高度自动化的饮食服务系统,并有很高的质量标准.设备和食品几乎全部由特许者的总部提供,全套装置都是公司按照统一的设计式样建造的,这都有利于高度自动化的服务.全套经营设备几乎没有让人试验或采用新技术的余地.虽然麦当劳公司的某些特许经营代理商已经试图在食谱上加上一些新花样,但公司主意鼓励在公司最高一级进行的变革研究.
麦当劳公司在特许经营这成功地进行着技术革新,关键之一是让当地商人管理特许经营.由指定的公司成员进行管理,这样特许经营活动才能和很快的发展起来.而特许经营活动的成功,使得各地的特许经营商更加欢迎公司总部提供的新技术或新管理方法.
英语翻译“特许权合同”是指两个经营单位之间的法律关系.特许经营商(乙方)从特许者处(甲方)购买某成套许可证,并同意执行其原则.前者与后者的经营活动是分别进行的,但前者可以接
"Franchise contract" refers to two business units of the legal relationship between. A franchisor (party b) in (party a) from franchisees buy a complete license, and agree to implement its principles. The former and the latter is the business activities, but the former respectively of the latter can accept all products or part of a product. Usually, the former to the latter concession contract requirement pay franchise profits according to its business, while the percentage of total sales of certain from which received its wages. The latter will often provide training, management equipment, design of the device and national sales service.
Franchise contracts as a management tool, has been used by many industries, such as small computer industry, tourism and car tourism and fast food services. McDonald's is the application of this a management means to encourage technical popularization.
Franchise organizations, including McDonald's company, which are not encourage franchise dealers innovations. Instead, the new technology products and process design development are at the company's headquarters. There are always test and inspection catering service, to assess the operating condition of the need to change. Usually, the idea of new equipment by the company's engineering personnel research, then by holding out new product manufacturing license of small manufacturers for the production. McDonald's company, by way of franchising, the most remarkable features are: it has a highly automated catering service system, and has high quality standards. Equipment and food almost entirely by the headquarters of the franchisor provides complete device, according to the uniform design is build, and the style are conducive to the highly automated service. Full operating equipment almost no let person test or to adopt new technology of leeway. Although some of the McDonald's franchise agents have been trying to add some new in recipes pattern, but company idea to encourage the company highest levels change research.
McDonald's franchise that success in the technical innovation, the key is to let local businessman management franchise. By designated company members of franchising activities, such management talents and quickly developed. And franchising activities throughout the success, the franchisor more welcome company headquarters for the new technology or the new management methods.