英语翻译Market research and marketing research are often confused."Market'research is simply research into a specific market.It is a very narrow concept.'Marketing" research is much broader.It not only includes "market" research,but also areas su

英语翻译Market research and marketing research are often confused."Market'research is simply research into a specific market.It is a very narrow concept.'Marketing" research is much broader.It not only includes "market" research,but also areas su
英语翻译
Market research and marketing research are often confused."Market'research is simply research into a specific market.It is a very narrow concept.'Marketing" research is much broader.It not only includes "market" research,but also areas such as research into new products,or modes of distribution such as via the internet.Here are a couple of definitions:
"Marketing research is the function that links the consumer,customer,and public to the marketer through information-information used to identify and define marketing opportunities and problems:generate,refine,and evaluate marketing actions;monitor marketing performance;and improve understanding of marketing as a process.Marketing research specifies the information required to address these issues,designs the methods for collecting information,manages and implements the data collection process,analyzes,and communicates the findings and their implications"
American Marketing association-official Definition of Marketing Research
Obviously,this is a very long and involved definition of marketing research.
"Marketing research is about researching the whole of a company's marketing process."

英语翻译Market research and marketing research are often confused."Market'research is simply research into a specific market.It is a very narrow concept.'Marketing" research is much broader.It not only includes "market" research,but also areas su
Market research and marketing research are often confused.
市场调查和营销调查经常被搞混
"Market'research is simply research into a specific market.
市场调查是对一个特定的市场进行的简单调查
It is a very narrow concept.
是非常狭隘的概念
'Marketing" research is much broader.
营销调查要广泛的多
It not only includes "market" research,but also areas such as research into new products,or modes of distribution such as via the internet.
它不仅包括市场调查,还包括对新产品,或者通过网络的分配模式的调查
Here are a couple of definitions:
以下是几个定义
"Marketing research is the function that links the consumer,customer,and public to the marketer through information-
营销调查在通过信息连接消费者,顾客,公众和市场这环节起作用
information used to identify and define marketing opportunities and problems:
这些信息用来鉴定和定义营销机遇和问题
generate,refine,and evaluate marketing actions;
形成 改善 评估营销策略
monitor marketing performance;and improve understanding of marketing as a process.
监督营销业绩 并且提高对营销整个过程的认识
Marketing research specifies the information required to address these issues,designs the methods for collecting information,manages and implements the data collection process,analyzes,and communicates the findings and their implications"
营销调查对需要强调的问题所必须的信息进行指定
制定出采集信息的方法
管理并完善数据采集过程
分析并对发现的情况及其相关内容进行沟通
American Marketing association-official Definition of Marketing Research
这是美国营销组织对营销调查的官方定义
Obviously,this is a very long and involved definition of marketing research.
很显然 这是一个对其很长,很复杂的定义
"Marketing research is about researching the whole of a company's marketing process."
营销调查是对整个公司的营销过程的调查

市场调研
市场调研和市场营销调研经常被混淆。“市场’调研仅仅是把一个特定的市场.它的研究是一个非常狭隘的概念。'市场营销调”的研究是（比它）更加广阔的.它不仅包括“市场”的研究，而且领域，如进入新的产品，或如通过网络.这里是一对（市场营销研究）的定义：
“市场营销研究的功能，链接消费者，客户，公众通过信息，营销信息用于识别和确定营销机会和问题：生成，提炼和评估营销行动，监测营销业绩...

全部展开

市场调研
市场调研和市场营销调研经常被混淆。“市场’调研仅仅是把一个特定的市场.它的研究是一个非常狭隘的概念。'市场营销调”的研究是（比它）更加广阔的.它不仅包括“市场”的研究，而且领域，如进入新的产品，或如通过网络.这里是一对（市场营销研究）的定义：
“市场营销研究的功能，链接消费者，客户，公众通过信息，营销信息用于识别和确定营销机会和问题：生成，提炼和评估营销行动，监测营销业绩，提高市场营销的理解作为进程.市场营销指定需要研究解决这些问题的信息，设计收集信息的方法，管理并实施数据收集过程，分析，沟通的结果及其影响“
美国市场营销协会官方定义市场营销研究
显然，这是一个很长的市场调研和参与的定义。
“市场营销研究的目的在于研究一个公司的整个营销过程。”

收起

市场研究和销售调查经常被混淆。“市场'research仅仅是一个特定的市场研究这是一个非常狭窄的concept.的营销“研究更广泛的. 它不仅包括“市场”研究领域,而且研究等领域新产品,或方式通过互联网等分布这里有几个定义:
“营销研究连接的功能,消费者、客户通过公众对市场information-information用来识别和定义营销机会和问题:生成、提炼,和评估营销行为对ʀ...

全部展开

市场研究和销售调查经常被混淆。“市场'research仅仅是一个特定的市场研究这是一个非常狭窄的concept.的营销“研究更广泛的. 它不仅包括“市场”研究领域,而且研究等领域新产品,或方式通过互联网等分布这里有几个定义:
“营销研究连接的功能,消费者、客户通过公众对市场information-information用来识别和定义营销机会和问题:生成、提炼,和评估营销行为对行销绩效,监控,提高营销作为一个过程的理解市场研究指定需要的信息,设计了解决问题的方法管理和收集各种信息,实现了数据采集过程,分析发现,也传达着及其影响”
美国市场的定义association-official市场调研
很明显,这是一个很漫长的定义和参与的市场调研。
“营销研究的研究整个公司的营销过程。”

收起