找以下三篇英语阅读的相关题目以及答案由于太长所以只提供第一段给大家,请大家帮下忙Today,Coca-Cola’s trademark is world-famous and its products average a staggering 400 million servings per day in more than 155 co

找以下三篇英语阅读的相关题目以及答案由于太长所以只提供第一段给大家,请大家帮下忙Today,Coca-Cola’s trademark is world-famous and its products average a staggering 400 million servings per day in more than 155 co
找以下三篇英语阅读的相关题目以及答案
由于太长所以只提供第一段给大家,请大家帮下忙
Today,Coca-Cola’s trademark is world-famous and its products average a staggering 400 million servings per day in more than 155 countries.According to legend,it began in a three-legged kettle in the back yard of Atlanta pharmacist Dr.John Styth Permberton who carried a jug of his concoction down the street to Jacob’s Pharmacy where it was sold at the soda fountain for 5 cents a glass.Frank Robinson,Pemberton’s partner and bookkeeper thought two “C”s would look good in advertising and wrote “Coca-Cola” in the flowering script so famous today.
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\x05Demands placed on us at work can often lead to considerable worry and discomfort.There are,however,ways of protecting ourselves from the stress we face at work.We interviewed Jane Collard,a consultant in stress management.
\x051.In Jane Collard's opinion,stress is becoming an increasingly common feature of the workplace.Stress is a highly individual reaction,which varies considerably from person to person,and it is difficult for some employees to avoid it.Indeed,stress is regarded by many as part of the organizational culture of our institutions:it comes with the job.Recent figures indicate that time taken off work because of stress has increased by 500 per cent since the 1950s.Undoubtedly,changes in working conditions have led to greater pressure at work at all levels.With reductions in staffing,workloads for individual employees have increased.In addition,many employees are left worrying about the security of their jobs.

找以下三篇英语阅读的相关题目以及答案由于太长所以只提供第一段给大家,请大家帮下忙Today,Coca-Cola’s trademark is world-famous and its products average a staggering 400 million servings per day in more than 155 co
A Brief History of Coke
Nowadays,Coca-Cola's trademark is well known around the world and its products average a staggering 400 million servings per day in more than 155 countries.According to legend,it began in a three-legged kettle in the back yard of Atlanta pharmacist Dr.John Styth Permberton who carried a jug of his concoction down the street to Jacob's Pharmacy where it was sold at the soda fountain for 5 cents a glass.Frank Robinson,Pemberton's partner and bookkeeper thought two "C"s would look good in advertising and wrote "Coca-Cola" in the flowering script so famous today.
It is significant that Permberton spent almost twice as much money on advertising during the first years of operation as he made in profits,for the growth of Coke's popularity is as much due to the advertising and marketing strategy as it is to the quality of its product.By continually monitoring changes in consumer attitudes and behaviour,the Coca-Cola Co.has become a widely recognized leader in advertising.
Pemberton could not foresee the greatest future awaiting his soft drink and sold out.Asa Griggs Candler bought the business and organized the Coca-Cola Co.into a Georgia corporation.In 1893,he registered Coca-Cola as a trademark.
Under Candler's leadership,the company began to grow quickly.In order to instigate a demand for the product,he spent heavily on advertising.Signs were put up from coast and appeared on calendars,serving trays and other merchandising items,urging people to drink Coke.Candler's campaign paid off.
Candler was a creative talent at advertising,but showed little imagination in understanding Coke's marketing potential.In 1899,he sold the right to bottle Coke throughout most of the United State for $1,which he never bothered to collect.Candler saw Coke primarily as a soda-fountain drink.But two far-sighted businessmen from Chattanooga,Tennessee,Benjamin Franklin Thomas and Joseph Brown Whitehead,understood the potential,and,for the unpaid dollar,bought a franchise that became worth millions.
Their agreement with Candler began the franchising bottling system that still remains the foundation of the Coca-Cola Co.'s soft drink operations.Thomas and Whitehead sold the rights to bottle Coke to franchisers in every part of the country in return for the bottler's agreement to invest in the necessary resources and effort to make the franchise a success.During the following decade,779 bottling plants went into operation.
In the early 20th century,Coke blazed the advertising trail,developing innovative concepts that became accepted practices in the filed.One of the most effective was the distribution and redemption of complimentary tickets,entitling the holder to a glass of free Coke at the soda fountain of a dispenser.
The trademark Coca-Cola was originally coined by __.
A.Pemberton
B.a bookkeeper working for Pemberton
C.Frank Robinson
D.Asa Griggs Candler
The main purpose of this article is __.
A.to introduce the soft drink Coca-Cola to readers
B.to trace the history of the company's first hundred years
C.to sum up the causes of Coca-Cola's success
D.both B and C
Pemberton sold out his drink because __.
A.he was in bad need of money
B.he failed to see the great potential of the product
C.he quarrelled with his partner
D.None of the above
Coke's popularity grows steadily because of __?
A.its high quality of the product
B.its advertising
C.its effective advertising and marketing strategy
D.Both A and C
All of the following were the company's successful examples of advertising except that __.
A.the company distributed complimentary tickets for people to drink a glass of Coke free of charge
B.the company flew an airship over Washington D.C.with a huge Coke sign on its side
C.the company sold the rights to bottle Coke to franchisers in every part of the United States
D.the company set up along Pennsylvania Railroad line huge animated signs that showed a young man drawing a glass of coke from a crockery urn
John Styth Pemberton and Asa Griggs Candler were alike in the respect that both of them __.
A.had a doctor's degree
B.were too short-sighted to see Coke's marketing potential
C.old their business in order to raise money
D.used money in a wasteful way
可能答案太长不能一次发上来,第二和第三篇的全文和问题我都有,在追问的答案里发给你吧