英语翻译进入21世纪,随着外地电视频道落地的加速,数字电视的发展和互联网建设的全面加速,市级电视媒体面对的竞争越来越激烈.我国的市级电视媒体行业已经从全面垄断行业转变为竞争行
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英语翻译进入21世纪,随着外地电视频道落地的加速,数字电视的发展和互联网建设的全面加速,市级电视媒体面对的竞争越来越激烈.我国的市级电视媒体行业已经从全面垄断行业转变为竞争行
英语翻译
进入21世纪,随着外地电视频道落地的加速,数字电视的发展和互联网建设的全面加速,市级电视媒体面对的竞争越来越激烈.我国的市级电视媒体行业已经从全面垄断行业转变为竞争行业..**电视台自成立以来,改革创新、跨越发展,整体事业不断前进,**电视台以形象包装为重点,开始了VI的更换,电视栏目的创新,自办节目的创立,主持人、外景记者形象的包装,其形象包装范畴也已经从单纯的电视媒体扩展到网络媒体和期刊杂志.**电视台把形象包装的理念贯穿于电视台的建设之中,树立了品牌形象,实现了自我发展,但是,**电视台在形象包装的过程中也面临着很多的现实问题,如CIS系统建设,电视频道栏目包装,电视广告影响等等.因此**电视台的形象包装之路具有借鉴意义.本文将把一般产品、组织形象包装思路引入**电视台形象包装之中,对电视台形象包装现状进行初步的探讨分析、研究,希望对媒体和经营性企业的形象包装进行有益的探索,并对媒体企业的形象包装起到参考作用.
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英语翻译进入21世纪,随着外地电视频道落地的加速,数字电视的发展和互联网建设的全面加速,市级电视媒体面对的竞争越来越激烈.我国的市级电视媒体行业已经从全面垄断行业转变为竞争行
进入21世纪,随着外地电视频道落地的加速,数字电视的发展和互联网建设的全面加速,市级电视媒体面对的竞争越来越激烈.我国的市级电视媒体行业已经从全面垄断行业转变为竞争行业..**电视台自成立以来,改革创新、跨越发展,整体事业不断前进,**电视台以形象包装为重点,开始了VI的更换,电视栏目的创新,自办节目的创立,主持人、外景记者形象的包装,其形象包装范畴也已经从单纯的电视媒体扩展到网络媒体和期刊杂志.
In view of the expediting arrival of foreign TV channels and the full scale acceleration of digital TV development as well as the construction of the internet with the advent of the 21st century,the challenges faced by municipal-level TV medias are becoming more and more ferocious.The industry of municipal-level TV media in China has already transformed from a fully monopoly industry into a competitive one.Ever since the establishment of the xxx Television station,it has been advancing continuously with reform and innovations,as well as its development by leaps and bounds.The TV station emphasizes on its image design and implements a series of changes such as the replacement of VI,innovations in TV programs,setting up of self-run programs,image enhancement on hosts and location reporters; and its scope has already extended from merely a TV media to include network media,periodical and magazine.
**电视台把形象包装的理念贯穿于电视台的建设之中,树立了品牌形象,实现了自我发展,但是,**电视台在形象包装的过程中也面临着很多的现实问题,如CIS系统建设,电视频道栏目包装,电视广告影响等等.因此**电视台的形象包装之路具有借鉴意义.本文将把一般产品、组织形象包装思路引入**电视台形象包装之中,对电视台形象包装现状进行初步的探讨分析、研究,希望对媒体和经营性企业的形象包装进行有益的探索,并对媒体企业的形象包装起到参考作用.
Xxx TV station incorporates its image enhancement into the construction process of the TV station; it has created a brand image and achieved self-development.However,xxx TV station is also confronted with many realistic problems in the process,such as the establishment of CIS system,presentation of TV channel programs,impacts of TV commercials etc.,so the approach of image enhancement design adopted by xxx TV station is of referential significance.This paper attempts to introduce some ideas on image enhancement design of general products and organizations into xxx TV station and to conduct preliminary exploring analysis and research on the present status of TV stations’ image enhancement designs.By so doing,this paper hopes to conduct some useful explorations on the image enhancement designs for the medias and corporate enterprises and play a reference role for them.
【英语牛人团】
Municipal TV media has been confronted with keener and keener competition in 21st century along with the growing appearances of other city TV channels, the accelerated development of digital TV and in...
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Municipal TV media has been confronted with keener and keener competition in 21st century along with the growing appearances of other city TV channels, the accelerated development of digital TV and internet construction.Municipal TV media industry has developed into competion industry from overall monopoly industry. After reform and innovation, **TV has got spanning development and kept growing since establishment. Taking brand design as the focal point, **TV has started the change of VI,innovation of programs,creation of independent self programs, image design of comperes and location journalists.The brand design has covered not only simple TV media but also internet media,periodicals and magazines. The phylosophy of brand design has be wound through the construction of ** TV station so that the brand image has been established and self development has been carried out.However, ** TV has also been confronted with many realistic problems such as the CIS building, TV channel program packaging and TV ads influence, etc. Therefore, the track of ** TV on brand design could be worthy of reference. This article induces the brand design ideas for general products and organizations into ** TV brand design and takes the present situations of TV brand design for analysis and research in the hope of a helpful exploration in brand design of media and commercial enterprises and reference for brand design of media enterprises.
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In the 21 st century, with the speeding up of the be born outside the TV channel, digital television and the development of the construction of Internet comprehensive acceleration, municipal TV media ...
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In the 21 st century, with the speeding up of the be born outside the TV channel, digital television and the development of the construction of Internet comprehensive acceleration, municipal TV media in the face of the increasingly fierce competition. China's municipal TV media industry has been from the comprehensive monopoly industries competition for industry transformation.. * * television since its inception, reform and innovation, spanning development, and the overall business progress continuously, and * * television with image packaging as the key point, the beginning of a VI replace, TV innovation, our program founded, host, the image of the scene reporters packing, its image packaging category also has from the pure TV media expanded to network media and magazines. * * the concept of image packaging television throughout the construction of television, set up the brand image and realize the self development, however, * * TV stations in the process of image packaging also faces many problems, such as CIS system construction, the TV channel column packing, TV advertising effects, etc. So * * television image packaging of significance of reference to the road. This paper will put the general products, organization image packaging ideas into * * television image packaging in, on television image packaging status are preliminarily discussed analysis, research, and I hope to media and business enterprise image packaging beneficial exploration, and the media play a reference image of enterprise packaging function.
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