老外叫我们写1篇关于青岛啤酒为什么能畅销的1000左右字的英语.（是关于市场营销方面的）

老外叫我们写1篇关于青岛啤酒为什么能畅销的1000左右字的英语.（是关于市场营销方面的）
老外叫我们写1篇关于青岛啤酒为什么能畅销的1000左右字的英语.（是关于市场营销方面的）

老外叫我们写1篇关于青岛啤酒为什么能畅销的1000左右字的英语.（是关于市场营销方面的）
Tsingtao® Beer is brewed and bottled by the Tsingtao Brewery,the largest and most prestigious of the approximately 600 breweries operating in China.The Tsingtao Brewery itself has grown from four breweries in 1996 to 48 today.The Tsingtao brand is sold in more than 50 countries worldwide and accounts for more than 50 percent of China鈥檚 total beer exports.In fact,Tsingtao is the number-one branded consumer product exported from China.
Since coming into market,Qingdao Beer鈥檚 Gold- Platinum Series has been considered by consumers as being the
product of the highest grade,sold at the highest price,the best savor,the newest design,and with the most of high-tech contents (e.g.,patented bottle shape design and bottle marks printed with German Merck Co.鈥檚 pearlitic powder a printing technique
solely used in the present beer market) among beer products.The requirements of production techniques fully comply with those in the international exportation standard,with a 365-day guarantee period.
Having been silent for 5 years,Tsingdao Beer Corporation is stepping on the way to a new round of expansion.
Expansion model has transformed quietly.
If past expansion model is said to be characterized as "Plant establishment prior to market development","market development prior to plant establishment" is the typical feature of this round of expansion.This is the qualitative difference between this round of expansion and the past one of Tsingdao Beer Corporation.
In 1998,Tsingdao Beer Corporation established a "leading brand" development strategy with brand-driven asset restructuring as core and took the lead in setting off a wave of merge and acquisition.Taking full advantage of the strength such as the brand of Tsingdao Beer,capital,technology,policy and talents,Tsingdao Beer Corporation has taken over nearly 40 brewers in Shanghai,Pingdu,Rizhao,Pingyuan,Heze,Xuecheng,Rongcheng,Ma'anshan,Huangshi,Yingcheng,Penglai and Wuhu,etc.through bankruptcy acquisition,policy merger and shareholdings combination and stepped on the way to economy of scale with low cost expansion.
Although the expansion of Tsingdao Beer Corporation featured "plant establishment prior to market development",this model was the right strategic option then.At that time,small-sized breweries suffered loss one after another.Meanwhile,breweries with foreign brands were unable to adapt to local environment due to high cost of brewery establishment and management,high market input and capital consumption.Over 90% of them suffered great loss and started to retreat.Most breweries with foreign brands sought for cooperation with domestic leading breweries including those listed among top 10 in world beer industry.It is high time that local powerful enterprises implement low cost expansion to enhance their strength.Tsingdao Beer Corporation took advantage of the rare opportunity to complete strategic arrangement in domestic market in a short while.The output of Tsingdao Beer Corporation increased rapidly to 3 million tons from 300,000 tons.
After the first round of expansion completed basically,Tsingdao Beer Corporation has turned focus to internal resource convergence from external merge and acquisition,to connotative development from extroverted expansion,highlighting assets efficiency and market terminal.Stepping on the way to this kind of connotative development is the deep reason for expansion model transformation,which makes Tsingdao Beer Corporation develop expansion strategy of "market development prior to plant establishment" naturally.
The construction of the aforesaid three projects embodies the feature of this model.The expansion of 2nd brewery of Tsingdao Beer Corporation is based on the huge supply gap of pure draft beer with distributors queuing outside brewery.Meanwhile,pure draft beer is favored in the U.S.The sale of two months has reached 50000 cases.It is the market demand that promotes the start of the pure draft beer expansion project of 2nd brewery of Tsingdao Beer Corporation.
The construction of production base in Zhangqiu is also boosted by the booming market.For the past few years,Tsingdao Beer Corporation has taken 60% of market shares of middle and high class beer in Jinan,among which the sale of Laoshan Beer increases rapidly.In accordance with current sale situation,Tsingdao Beer Corporation urgently need further enhancement of production capacity to meet market demand.
Pengcheng Beer,which was put on production and market 6 years ago,has opened local market and been listed as one of famous trademarks of Jiangsu Province.Inside Tsingdao Beer Corporation,it has been listed as one of six core brands including Tsingdao Beer for key cultivation.With enlargement of market scale,it is urgent that Pengcheng Beer select a location to build a new brewery.
New model is more competitive.
Industry experts deem that the new expansion model of Tsingdao Beer Corporation will become new coordinate for expansion in Chinese beer industry.It implies the growth model of the entire Chinese beer industry is starting to take qualitative changes.
Taking full view of two expansion models,it can be said that the former was based on growth of capital,brand and local advantage,which was extremely effective at that time.While the latter is based on the growth of core capacity,it need comprehensive advantage in strategy,culture,management,technology,talents and network,which is nonduplicable capability and required to become real international enterprises for Chinese enterprises.
5 years of silence of Tsingdao Beer Corporation has been forging the capability.Tsingdao Beer Corporation has rapidly turned its focus from scale expansion to talents,managemt,technology,network,brand and culture.For example,it has achieved significant results through establishing business development department,promoting its management model and culture in subsidiaries,highlighting quality and financial control.Greatest ever importance has been attached to the key link of internal convergence management.Tsingdao Beer Corporation invites foreign experts with highly competitive salary to provide all-round management consultation and starts implementation of strategic management concept,that is,headquarters as the center of strategic development and resources allocation,highlighting strategy study and macro-regulations,business development department as the center of regional management and profit making,production plant as the center of quality and cost control.Being allied with AB,Tsingdao Beer Corporation has further introduced strategic management,brand convergence,and consistency of flavor and incentive mechanism of human resources from AB to improve management mechanism.
Recently,Jin Zhiguo,President of Tsingdao Beer Corporation has put forward three-in-one marketing model,which will become its business model for the next 10 years.Three-in-one model is to combine three competition means of product sale,brand propagation and consumer experience.The three components are supported and promoted each other on an indispensable basis.It is the forging of the core capacity to make Tsingdao Beer Corporation establish market-driven business development model.
Compared with traditional plant-driven model in beer industry,this new model is undoubtedly more healthy,sustained and competitive.

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