英语翻译中小型酒店作为国内新兴酒店行业,近年来在国内的发展飞速.已形成品牌林立的发展现状,同时竞争愈发激烈.中小型酒店在国内已经迎来一个全新的转型期,是脱颖而出还是遭到市场
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英语翻译中小型酒店作为国内新兴酒店行业,近年来在国内的发展飞速.已形成品牌林立的发展现状,同时竞争愈发激烈.中小型酒店在国内已经迎来一个全新的转型期,是脱颖而出还是遭到市场
英语翻译
中小型酒店作为国内新兴酒店行业,近年来在国内的发展飞速.已形成品牌林立的发展现状,同时竞争愈发激烈.中小型酒店在国内已经迎来一个全新的转型期,是脱颖而出还是遭到市场的淘汰,取决于营销策略的研究及运用.中小型酒店在国内外的发展经验以及符合国情的营销策略探索成为了国内中小型酒店进一步发展的突破点.
本文的主要研究思路是发现吉林省中小型酒店营销工作的不足,并找到解决方案.结合中小型酒店的行业特点和吉林省旅游的现状,并从产品和服务,并结合现有的资源制定适合吉林省的营销策略,使得文中提到的策略,对吉林省的酒店营销的发展具有促进作用.
As a new hotel industry in our country,the small and medium has been enjoying rapid development in recent years.Already forming brand stacks of development present situation,and increasingly fierce competition.Small and medium-sized hotels in domestic has welcomed a new transformation,is by the elimination of fore or market,depends on the marketing strategy research and application.The development of small and medium-sized hotels in domestic and international experience and conforms to China's reality marketing strategy to explore became domestic small and medium-sized hotels for the further development of the breakthrough.
This paper mainly studies the concept is found that the small and medium-sized hotel marketing work JiLin province shortage,and find solutions.Combined with small and medium-sized hotel industry characteristics and JiLin tourism situation,and from products and services,and combined with the existing resources of the marketing strategy formulation for JiLin province,makes the strategy,mentioned in JiLin is the development of the hotel marketing after has stimulative effect.
英语翻译中小型酒店作为国内新兴酒店行业,近年来在国内的发展飞速.已形成品牌林立的发展现状,同时竞争愈发激烈.中小型酒店在国内已经迎来一个全新的转型期,是脱颖而出还是遭到市场
As a new kind of hotel industry, the small and mediun hotel has developed rapidly in recent years in our country. In this field, many famous brands forms the development situation and the competition among them are becoming increasingly fierce. Domestic small and medium hotels now come to a brandnew transitional period. Whether they will succeed in the market or be eliminated by the market will depends on the research and operation of the marketing strategy. The domestic and international developmental experience and marketing strategical exploration, which is suited to China's present condition, turns out to be the developmental breaking point of the domestic small and medium hotels.
This essay mainly researchs the disadvantages of small and medium hotels in market in Jilin Province and finds solutions to this problem. Combined with its industrial characteristics , the current situation and the tourist resources of Jilin's tourism, the essay also suggests some marketing strategies from the aspects of tourist products and services, which can promote the dovolopment of hotel marketing in Jilin.