求一篇English Business Book Review!希望各位英文高手能帮我找一篇或者写一篇关于任何英文商务书的REVIEW,any english business book,字数最好在1500~2000左右!

求一篇English Business Book Review!希望各位英文高手能帮我找一篇或者写一篇关于任何英文商务书的REVIEW,any english business book,字数最好在1500~2000左右!
求一篇English Business Book Review!
希望各位英文高手能帮我找一篇或者写一篇关于任何英文商务书的REVIEW,any english business book,字数最好在1500~2000左右!

求一篇English Business Book Review!希望各位英文高手能帮我找一篇或者写一篇关于任何英文商务书的REVIEW,any english business book,字数最好在1500~2000左右!
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Electronic commerce function? answers: Electronic commerce function: Settlement method which uses for the convenience commodity exchange; Anytime and anywhere transmission different type content method; Can raise the production efficiency the resources deployment mechanism; Management and coordinated enterprise various departments decision-making method. 4. please from different angle elaboration electronic commerce concept. answers; Looking from the correspondence angle, electronic commerce is the information which, the product/service or the computation fund transmission through the telephone line, the computer network either other ways realizes; Looking from the operation flow angle, electronic commerce is realizes the service and the work class automation technical application; Looking from the service angle, electronic commerce is needs to satisfy the enterprise, the consumer and superintendent's desire, if reduces the service cost, simultaneously improves the commodity the quality and raises the speed which the service realizes; Looking from the online angle, electronic commerce is refers to provides in the Internet and other on-line services the purchase and sales product ability. 6. summary use settlement card step? answers: The use settlement card settles accounts step: (1) seller wants to write up the product price, the order form to the customer to confirm the settlement method which and the order form fulfillment condition, the transportation notice and can accept; (2) buyer supplies several kind of settlement choices and the related information to the seller by the security way. 9. Jan answers the sales chain management application conformity the importance. answers: Because marketing team's environment is complex, needs to possess the sales personnels (for example telephone sales personnels, pre-sale personnel, spot-negotiated sale personnel, area sales manager and sells President) to be coordinated moves and shares the information to formulate and to carry out the sales strategy. Using the conformity may let the marketing team share such as information and so on fixed price, customer relation history, is also helpful to the management sale campaign, including the determination next time meeting's time, the understanding buyer's policy-maker and the manner, the understanding can face purchases policy-maker's influence and determination marketing team afterward motion. 10. Jan answers the electronic commerce the superiority. answers: Electronic commerce may increase the sales volume and reduce the cost; Enterprise when sales commodity and processing order form, may reduce the inquiry with the electronic commerce, provide the quoted price and the determination stores goods and so on active processing costs; Electronic commerce may increase seller's sales opportunities, also increased the buyer purchase opportunity; Has provided more choices to the buyer; Electronic commerce's advantage may favor and the entire society; Moreover, the electronic payment is easier to audit and the surveillance, this may prevent the cheat and the burglary effectively. 11. summarizes the asymmetrical encryption principle. answers: It is carries on the code with two mathematics related keys to the information. In this system, a key is called the public key, may issue the expectation at will the human who carries on the secure communication with the key holder. The public key uses to the information encryption. The second key is the private key, belongs to the key holder, this person must preserve the private key carefully. The key holder to the information which receives carries on the decipher with the private key. 13. summary business model meaning. answers: The business model may carry on the limits from two angles: Looking from the consumer angle, the business model must be clear about the purchaser to purchase the motion order which successively in the product process adopts, understood that this kind of order is helpful to the development electronic commerce software. Looked from retail merchant's angle that the business model needs to be clear about the order control process, namely the interior to fulfill the customer order form, but must adopt a series of steps. Therefore, must reorganize the operation flow by to speed up the entire online exchanges as far as possible the speed, these flows before buying customer alternately, order form input and processing, order form fulfillment and post-sale customer service and so on. 15. Jan answers the hypothesized private network (VPN) the exterior net's principle of work. answers: The hypothesized private network (VPN) exterior net is one kind of special network, it uses one kind of named “the IP channel” or “the data encapsulation” the system, with the public network and the agreement to the trade partner, the customer, the supplier and the employee transmits the sensitive data. This kind of channel is on Internet's one kind of special-purpose circuit, may guarantee the data between the exterior on-line enterprise the safe transmission. 17. summarizes on-line auctions the successful development the reason. answers: On-line auction has provided an extremely good business chance in many aspects for the network. Auctions the website to be possible to participate in the auction the buyer and the sellers receives money, but may also sell on the homepage the ad page. These had the interest people to the specific goods' transaction to form the advertisement host to be willing to pay the segmentation market which the extra cost contacted. Thus, the advertisement main present may also realize these retrieval engine website in the auction website the goal advertisement opportunity which creates with the retrieval result homepage. On-line auction service itself has the income, can also sell the advertisement, therefore wants to meet relatively easy in the early time on the profit. 25. Jan answers the electronic commerce the inferiority. answers: Some operation flow cannot with use the electronic commerce; The enterprise before using any new technology must calculate the investment the income situation, when carries on the investment to the electronic commerce, its income is the very difficult quantitative evaluation; Also moreover, many enterprises when will implement the electronic commerce will meet in cultural and the legal barrier. 27. summary customer relations management importance. answers: Various professions face now are competing intensify, the economic globalization, to strive for the customer the cost to enhance and the customer rate of personnel loss very higher question unceasingly, as soon as sends out the suitable circular or the development buys presents as a gift a active the ancient method simply not to have the effect. Company the only way which wins in the competition understands the customer demand earnestly. In order to preserve the important customer, the company must the fast effective creation new retailing channel, gathering customer each kind of information, sales, the service and the management each aspect conformity arrives together, like this only then possibly improves the customer relations, enhances the customer the degree of satisfaction and the loyalty, and gains a bigger profit from the existing customer body. In brief, the customer relations management is creates between the company one of competitive ability difference important attributes. how does 28. formulate the security policy? answers: When formulates the security policy, must first determine the protection the content (for example protection credit card number not by interception); Determined again who is authorized to visit system's which parts, which parts can't visit; Which resources then does the determination have to be possible to use for to protect these properties; Finally must provide the resources guarantee to develop or the purchase realizes the software and hardware which and physics protective measure the enterprise security policy needs. which aspects should the 30. implementation electronic commerce's operational project include? answers: (1) determination starts goal; (2) control objective realizes the process; (3) surveillance goal operation process. 32. what is the asymmetrical encryption? answers: It is carries on the code with two mathematics related keys to the information. In this system, a key is called the public key, may issue the expectation at will the human who carries on the secure communication with the key holder. The public key uses to the information encryption. The second key is the private key, belongs to the key holder, this person must preserve the private key carefully. The key holder to the information which receives carries on the decipher with the private key. which superiority does 39. Jan answer the online retail sales relative mail order to have. answers; The online retail sales relative mail order has the superiority includes: (1) settlement superiority; (2) cost superiority; (3) interactive superiority; (4) real-time superiority; (5) receives the numerous scopes the superiority; (6) demonstration superiority; (7) information comparison superiority; (8) management superiority. the 42. summary sale chain manages meaning, goal and importance. answers: The sales chain management is the order form gain conformity strategy, its generalized definition is first relates with the information technology support from the customer to the ordering entire sales cycle. goal: Establishes mutually between not the connected sales function real-time connects, forms one first to relate from the customer to completes payment the complete sales cycle. importance: Because marketing team's environment is complex, needs to possess the sales personnels (for example telephone sales personnels, pre-sale personnel, spot-negotiated sale personnel, area sales manager and sells President) to be coordinated moves and shares the information to formulate and to carry out the sales strategy. Using the conformity may let the marketing team share such as information and so on fixed price, customer relation history, is also helpful to the management sale campaign, including the determination next time meeting's time, the understanding buyer's policy-maker and the manner, the understanding can face purchases policy-maker's influence to determine marketing team afterward motion extremely. Therefore said that the sales chain management application conformity is very important. 47. summarizes the asymmetrical encryption principle and the good and bad points. answers: The asymmetrical encryption is also called the public key encryption, it uses two mathematics related keys to carry on the code to the information. In this system, a key is called the public key, may issue the expectation at will the human who carries on the secure communication with the key holder. The public key uses to the information encryption. The second key is the private key, belongs to the key holder, this person must preserve the private key carefully. The key holder to the information which receives carries on the decipher with the private key. merit: First, carries on the key group which and quantity between the multi-people the privacy information transmission needs is very small; Second, key's issue is not a problem; Third, the public key system may realize the digital signature. Shortcoming: The public key encryption is slower than the private key encryption in the encryption/decipher's time speed.