英语翻译在旅游界和学术界,越来越多的专家、学者以及旅游目的地管理者开始关注起旅游者重游的问题.本文以岳麓山—橘子洲旅游区为例进行实证研究.通过数据分析表明,“景区的旅游资源
来源：学生作业帮助网 编辑：六六作业网 时间：2024/11/05 21:46:54
英语翻译在旅游界和学术界,越来越多的专家、学者以及旅游目的地管理者开始关注起旅游者重游的问题.本文以岳麓山—橘子洲旅游区为例进行实证研究.通过数据分析表明,“景区的旅游资源
英语翻译
在旅游界和学术界,越来越多的专家、学者以及旅游目的地管理者开始关注起旅游者重游的问题.本文以岳麓山—橘子洲旅游区为例进行实证研究.通过数据分析表明,“景区的旅游资源质量”、“景区知名度”以及“时间、金钱和精力”三大因素是旅游者做出重游决策的关键影响因素.再将景区知名度、景区旅游接待质量、景区旅游资源质量等七大因素细分之后研究每个小因子的影响程度,发现“景区内的安全、卫生服务程度”是旅游者在做出重游决策之前最关注的因子.并根据分析结果,对旅游目的地提高重游率提出几点建议：1、提高景区的旅游资源质量,科学利用并保护已有旅游资源,合理开发潜在旅游资源；2、根据旅游地的现实水平和发展前景,对不同的旅游市场采用不同的营销战略,来提升旅游地知名度.
英语翻译在旅游界和学术界,越来越多的专家、学者以及旅游目的地管理者开始关注起旅游者重游的问题.本文以岳麓山—橘子洲旅游区为例进行实证研究.通过数据分析表明,“景区的旅游资源
In the tourism industry and academia, there are more and more experts and scholars as well as the tourism managers beginning to pay close attention to the revisit questions of tourists. This article is based on the Yuelu Mountain-JuZiZhou tourist area as an example for empirical study. The data shows that "scenic quality of tourism resources","scenic spot recognition" and "time money and energy" are the three factors which is the key to the tourists to revisit the scenic area. Then after subdividing the scenic spot recognition,the hospitality of scenic spot, quality of spot resources and so on,and study the influence of each factor.Found that safety and health service level of scenic spot is the big concern for tourists before making revisit decision. According to the results of the analysis, some suggestion are given to improve tourism revisit rate: 1.improve the quality of scenic spot resources, use it scientifically and protect it,develop potential tourism resource. 2.according to realistic level and developmental prospect of tourism area,make different marketing strategy for different tourism market to promote scenic spot recognition.