帮忙翻译一小段话.急~~~T-T``帮忙翻译一小段话.谢绝金山快译.泪谢~~~~~救命吧好人``【原文】 他们认为任何产品或服务都在理论上都可以用功能的、符号的或经验的要素来表达形象. 笔者认
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帮忙翻译一小段话.急~~~T-T``帮忙翻译一小段话.谢绝金山快译.泪谢~~~~~救命吧好人``【原文】 他们认为任何产品或服务都在理论上都可以用功能的、符号的或经验的要素来表达形象. 笔者认
帮忙翻译一小段话.急~~~T-T``
帮忙翻译一小段话.谢绝金山快译.
泪谢~~~~~救命吧好人``
【原文】
他们认为任何产品或服务都在理论上都可以用功能的、符号的或经验的要素来表达形象.
笔者认为,品牌形象是消费者对某一品牌的总体印象和判断.
这一印象和判断是消费者在与该品牌长期接触的过程中产生的,并通过消费者的品牌联想得以强化.
企业品牌管理的最终目标,就是在目标消费者群体心目中建立起企业所希望的品牌形象.
企业根据自己的优势、产品或服务的特点、消费者需求、市场状况等因素,确立起品牌核心价值和品牌文化要素.然后用品牌核心价值和品牌文化为指导,设计品牌标识、选择品牌名称组合、定义品牌属性、制订品牌传播方案,通过执行品牌管理的各项职能,让企业所预设的品牌形象进入目标消费者心中.
有没有好而鲜明的品牌形象,是衡量一个品牌成功与否的重要评价指标.
帮忙翻译一小段话.急~~~T-T``帮忙翻译一小段话.谢绝金山快译.泪谢~~~~~救命吧好人``【原文】 他们认为任何产品或服务都在理论上都可以用功能的、符号的或经验的要素来表达形象. 笔者认
They think that any products or services in theory can be used in the function,or symbols of the experience factor to express image.The author believes that consumers are brand image of a brand and the overall impression that the judge.And the impression that the judge is the consumer with the brand of long-term exposure to the process.and consumers through brand association have been strengthened.Brand Management's ultimate goal is to target consumer groups in the eyes of enterprises hope to establish brand image.Enterprises according to their own advantage,product or service features,consumer needs,market conditions and other factors.established brand core values and brand cultural elements.Then the core brand values and brand culture as a guide,a brand name logos,brand names portfolio choice,definitions brand attributes,develop brand communications programs,brand management through the implementation of the various functions,allow enterprises to default by the brand image to target the hearts of consumers.Is there any good and distinctive brand image is a measure of the success or otherwise of a brand evaluation of the important indicators.