现金奶牛的定义?
来源：学生作业帮助网 编辑：六六作业网 时间：2025/02/07 14:10:13
现金奶牛的定义?
现金奶牛的定义?
现金奶牛的定义?
In business,a cash cow is a product or a business unit that generates unusually high profit margins:so high that it is responsible for a large amount of a company's operating profit.This profit far exceeds the amount necessary to maintain the cash cow business,and the excess is used by the business for other purposes.
Risks of a cash cow include complacency,with management ignoring the need for change as market forces erode value; and ongoing turf wars between the management in charge of the cash cow and other managers trying to garner support for other products.
That said,every business longs for a cash cow product.The BCG growth-share matrix developed by the Boston Consulting Group,still used by analysts in large companies,uses the term "cash cow" to describe business units experiencing high market share and low market growth.